Experience Required: Minimum 5 years
Employment Type: Full-time
Industry: Ayurveda, Wellness, Skincare and Healthcare
Brands: J‑AMADA Remedies, Rajwada Secrets and Matrcare
Role Overview
We are looking for an experienced and strategically minded Social Media Manager to lead the digital presence of our Ayurveda, wellness and personal-care brands.
The role goes beyond creating and publishing posts. The selected candidate will be responsible for developing brand-specific social media strategies, supervising creative production, managing campaigns, building engaged communities and converting digital attention into enquiries and sales.
The Social Media Manager will coordinate closely with graphic designers, video creators, performance marketers and the management team.
Key Responsibilities Social Media Strategy
- Develop separate content and growth strategies for each brand based on its positioning, audience and commercial objectives.
- Prepare monthly content calendars for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Identify suitable content pillars, campaign themes, formats and publishing frequencies.
- Maintain consistency in brand voice, visual identity and messaging across platforms.
- Study competitors, consumer trends and emerging content formats without blindly copying trends.
Content Planning and Execution
- Develop original concepts for reels, carousels, static posts, stories, short videos and long-form content.
- Write or supervise captions, hooks, scripts, campaign copy and calls to action.
- Prepare clear creative briefs for graphic designers, photographers and video editors.
- Review creatives for visual quality, factual accuracy, spelling, brand consistency and regulatory appropriateness.
- Ensure that content is adapted for each platform instead of publishing identical material everywhere.
- Plan product launches, seasonal campaigns, educational content, customer stories and brand-building initiatives.
Video and Reel Management
- Conceptualise engaging short-form and long-form video content.
- Prepare scripts, shot breakdowns, reference boards and production briefs.
- Supervise video editing, pacing, subtitles, music, thumbnails and opening hooks.
- Analyse audience retention and improve future videos based on viewer behaviour.
Community Management
- Monitor comments, direct messages, mentions and customer conversations.
- Ensure prompt, courteous and brand-appropriate responses.
- Identify genuine product enquiries and coordinate their follow-up with the sales or customer-service team.
- Encourage meaningful conversations, reviews, testimonials and user-generated content.
- Manage negative feedback professionally and escalate sensitive matters when required.
Influencer and Partnership Management
- Identify suitable influencers, doctors, wellness professionals and content collaborators.
- Evaluate collaborations based on audience relevance, credibility and expected outcomes—not follower count alone.
- Coordinate product seeding, campaign briefs, content approvals, coupon codes and performance tracking.
- Maintain records of collaborations, costs, deliverables and results.
Paid Campaigns and Conversion
- Work with the performance-marketing team or directly manage Meta and YouTube campaigns.
- Recommend campaign objectives, audiences, creatives and budgets.
- Track cost per click, profile visit, enquiry, add-to-cart and purchase.
- Conduct creative and copy testing to improve results.
- Ensure that social media activity contributes to website traffic, qualified leads and sales—not only reach and followers.
Analytics and Reporting
- Monitor reach, engagement, shares, saves, watch time, retention, follower growth, website visits, enquiries and conversions.
- Prepare concise weekly updates and detailed monthly performance reports.
- Explain what worked, what did not work and what should change next.
- Use platform insights, Meta Business Suite, YouTube Studio, Google Analytics and other relevant tools.
- Establish measurable monthly targets for each brand.
Team and Workflow Management
- Coordinate the work of graphic designers, video editors, copywriters and other creative resources.
- Set timelines, review deliverables and ensure timely publication.
- Maintain an organised repository of photographs, videos, templates, captions, campaign assets and reports.
- Conduct regular content-review meetings with management.
- Take ownership of the complete content workflow—from idea to publication and performance analysis.
Required Skills and Qualifications
- Minimum five years of relevant experience in social media management or digital brand communication.
- Demonstrable experience managing consumer-facing brands; experience in skincare, beauty, wellness, Ayurveda, healthcare or lifestyle sectors will be preferred.
- Strong understanding of Instagram, Facebook, LinkedIn and YouTube.
- Excellent written and verbal communication skills in English and Hindi; the ability to create natural Hinglish content is desirable.
- Strong command of content strategy, copywriting, storytelling and brand positioning.
- Experience supervising designers, editors, photographers and external agencies.
- Working knowledge of Meta Ads Manager, YouTube promotions and social media analytics.
- Ability to interpret data and convert insights into actionable content decisions.
- Strong visual judgement and attention to detail.
- Familiarity with Canva, scheduling tools and AI-assisted content tools.
- Ability to manage multiple brands while preserving a distinct identity for each.
Preferred Attributes
- Strategic thinker with a strong sense of ownership.
- Capable of balancing creativity with commercial objectives.
- Sensitive to cultural context, brand credibility and responsible wellness communication.
- Comfortable receiving feedback and improving work through multiple iterations.
- Organised, deadline-oriented and capable of coordinating a remote creative team.
- Curious about evolving social media formats, consumer behaviour and digital storytelling.
Key Performance Indicators
Performance will be assessed through:
- Quality and consistency of content
- Timely execution of the approved content calendar
- Growth in relevant reach and audience engagement
- Reel and video watch time and retention
- Shares, saves and meaningful conversations
- Qualified enquiries and website traffic
- Lead and sales conversions attributable to social media
- Effectiveness of paid campaigns
- Improvement in brand recall and audience sentiment
- Quality of reporting, insights and corrective action
Application Requirements
Candidates should submit:
- Updated résumé
- Portfolio or links to social media accounts previously managed
- Examples of reels, campaigns, scripts or content calendars
- Details of paid campaigns handled and measurable results achieved
- Current compensation, expected compensation and notice period
Work Location: In person
