Job Description for Performance Marketing
- Plan, execute, and optimize paid advertising campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
- Develop campaign strategies based on customer objectives such as lead generation, website traffic, brand awareness, app installs, or e-commerce sales.
- Conduct keyword research, audience research, competitor analysis, and campaign planning to maximize campaign performance.
- Set up campaign tracking using Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, and Conversion API (CAPI) to ensure accurate conversion measurement.
- Continuously monitor campaign performance and optimize budgets, bidding strategies, targeting, creatives, placements, and ad copies to improve ROI.
- Analyze campaign data and prepare detailed performance reports with actionable insights and recommendations.
- Coordinate with designers and content writers to create compelling ad creatives, landing page content, and marketing assets.
- Work closely with the customer's SPOC to understand business goals, campaign priorities, offers, and seasonal marketing requirements.
- Ensure timely implementation of customer feedback, campaign changes, and new marketing initiatives.
- Provide regular and timely updates to customers on campaign performance, ad spend, budget utilization, lead generation, optimization activities, and next steps through reports and review meetings.
- Manage advertising budgets efficiently and ensure maximum return on ad spend (ROAS) while maintaining cost efficiency.
- Identify new growth opportunities, audience segments, and campaign strategies to improve lead quality and business outcomes.
- Stay updated with the latest trends, platform updates, advertising policies, and best practices across Google and Meta advertising ecosystems.
- Collaborate with SEO, Social Media, Website Development, and UI/UX teams to ensure integrated digital marketing campaigns.
Required Skills
- Strong hands-on experience with:
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion API
- Google Search Console (preferred)
- Excellent understanding of:
- Lead Generation Campaigns
- Search Campaigns
- Display Campaigns
- Performance Max Campaigns
- Video Campaigns
- Remarketing Campaigns
- Lookalike & Custom Audience Creation
- Post boosting
- Excellent communication and presentation skills.
- Strong analytical and data-driven mindset with the ability to interpret campaign metrics and make optimization decisions.
- Strong coordination and stakeholder management abilities.
Experience
- 3 - 6 years of hands-on experience in managing Google Ads and Meta Ads campaigns.
- Experience in a digital marketing agency will be an added advantage.
Pay: From ₹50,000.00 per month
Work Location: In person
