JOB DESCRIPTION
Are you a passionate and results-driven professional eager to drive measurable business growth through content? We are looking for an Executive II, Content Marketing, responsible for owning the content demand engine and creating content that attracts, engages, and converts enterprise and startup buyers while contributing directly to lead and pipeline generation.
7EDGE is a Digital Product Engineering Company based in Bengaluru, India. Our core expertise lies in crafting modern applications with cloud-native services, specializing in microservices and serverless architecture tailored to the requirements of enterprises and startups alike. We deliver unparalleled solutions to industries and companies across the globe. As the company is expanding rapidly, we are looking to grow our Content Marketing team by hiring talented individuals who are eager to learn and contribute to our success.
In this role, you will leverage your technical expertise and problem-solving skills to:
- Research buyer intent and develop content aligned to approved customer segments.
- Create and publish content across multiple formats including blogs, lead magnets, playbooks, landing pages, emails, and video scripts.
- Drive SEO and AEO optimization initiatives to improve organic visibility and discoverability.
- Manage content distribution and publishing through HubSpot CMS and related platforms.
- Analyze content performance and continuously optimize content to improve traffic, lead generation, and MQL contribution.
- Ghostwrite thought leadership and LinkedIn content for founders and leadership stakeholders.
This role presents a valuable opportunity to apply your expertise in content marketing and demand generation while contributing to the growth of a marketing function being built from the ground up. If you are ready to take on this dynamic and fulfilling position, we encourage you to submit your application.
RESPONSIBILITIES
- Create long-form B2B content, including blogs, lead magnets, playbooks, and other content assets that support demand generation initiatives.
- Develop copy for landing pages, email campaigns, social media, advertisements, and other digital marketing channels.
- Review, edit, proofread, and approve agency-produced content before publication to ensure quality and alignment with brand standards.
- Conduct keyword research, content mapping, and topic planning to support organic growth objectives.
- Perform on-page SEO and AEO optimization, including metadata, headers, internal linking, and content structure validation.
- Manage and maintain the content calendar to ensure timely and consistent content delivery.
- Publish and distribute content through HubSpot CMS and associated marketing platforms.
- Monitor content performance metrics including traffic, rankings, lead generation, conversions, and MQL contribution.
- Ghostwrite LinkedIn posts, thought leadership content, and Founder Pulse content for the Founder.
- Build and refine content systems, templates, briefs, and frameworks that enable scalable content production.
- Coordinate with Marketing Executives, Design & Video Agencies, Content Writing Agencies, and founders to execute content initiatives effectively.
- Take ownership of content outcomes by ensuring every content asset contributes toward lead generation.
REPORTING LINE
- You will be reporting to the Marketing Manager, Marketing Team.
BASIC QUALIFICATIONS
- 3–5 years of hands-on experience in B2B Content Marketing.
- Demonstrable portfolio of B2B content that has driven measurable organic traffic, lead generation, or pipeline contribution.
- Long-form B2B content writing (blogs, lead magnets, playbooks).
- Content editing and proofreading.
- Copywriting for landing pages, email campaigns, social media, and advertisements.
- Keyword strategy and content mapping.
- On-page SEO including metadata, headers, internal linking, and readability optimization.
- Content performance analysis including traffic, rankings, and conversion metrics.
- Experience using SEO tools such as Ahrefs, SEMrush, Moz, Ubersuggest, or equivalent.
- Experience working with Google Search Console and Google Analytics.
- Understanding of AEO (Answer Engine Optimization).
PREFERRED QUALIFICATION
- Experience writing video scripts.
- Experience ghostwriting content in another person's voice.
- Hands-on experience with HubSpot CMS or similar CMS/CRM platforms for content attribution and scheduling.
- Experience creating content for B2B technology services, digital engineering, cloud, SaaS, software, IT services, consulting, or related industries.
- Understanding of AI-driven search, content discoverability, and evolving search behaviors.
- Experience building scalable content systems, templates, frameworks, and operational processes.
- Familiarity with founder-led content and personal branding strategies.
PERKS/BENEFITS
- Personalized learning opportunities to enhance your career.
- Competitive salary structure aligned with industry standards.
- Comprehensive health insurance and wellness programs.
- A collaborative and innovative work environment where your ideas are valued.
- Regular team-building events, company outings, and engaging workplace activities.
- A culture of appreciation with Peer and Spot Recognition programs to celebrate your contributions.
Application Question(s):
- Have you independently run keyword research, mapped content to search intent, and tracked keyword ranking movement using tools like Ahref or SEMrush?
- Do you have experience working with Google Search Console and Google Analytics?
Experience:
- Hands-on B2B Content Marketing: 3 years (Required)
Work Location: In person
