Job Description: We are looking for a dynamic Performance Marketier to join our team. The ideal candidate will have a proven track record of managing paid search and social media advertising campaigns with a focus on achieving business objectives, such as increased engagement, lead generation, and sales.
Responsibilities:
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Plan, implement, and manage paid advertising campaigns on Google Ads and Meta Platforms (Facebook and Instagram).
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Monitor campaign performance daily and make real-time adjustments to optimize results.
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Develop strategies to maximize ad spend and ROI while meeting or exceeding performance benchmarks.
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Conduct keyword research and selection for pay-per-click (PPC) campaigns and SEO initiatives.
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Analyze performance data and provide insights and comprehensive reports to stakeholders.
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Collaborate with creative teams to design engaging ad visuals and copy.
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Stay up-to-date with industry trends and updates in PPC and paid social platforms.
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Manage budgets and forecast spending trends to ensure alignment with client goals.
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Liaise with clients to understand their business objectives and translate them into effective ad strategies.
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Manage and allocate budgets across channels.
Required Qualifications:
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Minimum of 3 years experience in managing search and paid social media advertising.
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In-depth knowledge of Google Ads and Facebook Ads Manager.
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Proficiency in analytics tools such as Google Analytics and Facebook Insights.
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Strong understanding of performance marketing, conversion, and online customer acquisition.
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Excellent communication and project management skills.
What We Offer:
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Competitive salary
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Opportunities for professional development and certification.
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A collaborative and innovative work environment.
