Communications Executive – PR & Media Relations
Location: Kolkata
Department: Communications
Experience: 2–3 Years
About the Organisation
The WE Foundation (TWF) is a registered non-profit organisation dedicated to building resilient communities and sustainable families through innovative, community-owned development models. Established in 2011 and operating at scale since 2019, TWF works across key areas including education, health, WASH (Water, Sanitation and Hygiene), women’s health and hygiene, poverty alleviation, and climate resilience. Driven by the belief that lasting change begins at the grassroots, we collaborate with communities, governments, corporates, and development partners to create sustainable solutions that improve lives and strengthen local ecosystems.
Role Overview
We are looking for a dynamic and articulate Communications Executive – PR & Media Relations to lead the organisation's external communications and media engagement efforts. The ideal candidate will have a strong background in journalism, public relations, or media communications, with the ability to develop compelling stories, build relationships with the media, and position the organisation as a thought leader in the development sector.
Key Responsibilities
Public Relations & Media Engagement
- Develop and implement PR strategies to enhance the organisation's visibility and reputation.
- Build and maintain strong relationships with journalists, editors, media houses, and digital publications.
- Identify opportunities for media coverage and proactively pitch stories, features, and opinion pieces.
- Coordinate media interactions, interviews, press briefings, and press conferences.
- Maintain an updated media database and monitor media coverage.
Thought Leadership & External Communications
- Support leadership in preparing keynote speeches, panel discussion notes, talking points, and opinion articles.
- Identify opportunities for the organisation's leadership to contribute to media publications, conferences, and public forums.
- Assist in developing annual reports, publications, newsletters, and advocacy materials.
Media Monitoring & Reporting
- Monitor media coverage and sector developments relevant to the organisation's work.
- Prepare regular media coverage reports and analyse PR outcomes.
- Track communication metrics and recommend improvements to strengthen media engagement.
Qualifications
- Bachelor's or Master's degree in Journalism, Mass Communication, Public Relations, English, Media Studies, or a related field.
- 2–3 years of experience in journalism, public relations, corporate communications, media relations, or communications within the development or non-profit sector.
Required Skills
- Exceptional writing, editing, and proofreading skills in English.
- Strong understanding of media landscapes and news cycles.
- Experience writing press releases, feature stories, speeches, reports, and editorial content.
- Excellent interpersonal and networking skills with the ability to build relationships across diverse stakeholders.
- Strong interviewing, research, and storytelling abilities.
- Ability to simplify complex social issues into compelling narratives for public audiences.
- Familiarity with media monitoring tools and digital news platforms.
What We Offer
- Opportunity to contribute to impactful social change through strategic communications.
- A collaborative and mission-driven work environment.
- Exposure to diverse stakeholders, media, and public policy conversations.
- Professional growth and learning opportunities.
- Competitive compensation based on qualifications and experience.
To Apply: Please email your CV along with a brief cover letter outlining your relevant experience @ [email protected]
Pay: ₹10,901.31 - ₹16,281.24 per month
Benefits:
- Flexible schedule
- Paid sick time
Work Location: In person
