About the Role
The Alpha Agency is looking for an experienced and result-oriented Senior Digital Marketing Manager to lead and execute digital marketing strategies across multiple client accounts. The ideal candidate should have a strong understanding of digital marketing channels, excellent communication skills, and the ability to manage campaigns that drive measurable business growth.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies for clients across various industries.
- Plan, manage, and optimize social media marketing campaigns on platforms including Meta (Facebook & Instagram), LinkedIn, X, YouTube, and other relevant channels.
- Lead SEO initiatives, including on-page, off-page, technical SEO, keyword research, and content optimization.
- Manage paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Monitor website performance and recommend improvements for user experience and conversion optimization.
- Create and oversee content calendars aligned with brand objectives.
- Analyze campaign performance using tools such as Google Analytics, Search Console, Meta Business Suite, and other marketing platforms.
- Prepare monthly performance reports with actionable insights and recommendations.
- Coordinate with creative, content, development, and client servicing teams to ensure seamless campaign execution.
- Stay updated with emerging digital marketing trends, platform updates, and industry best practices.
- Mentor and guide junior team members while maintaining high-quality deliverables.
Required Qualifications
- Postgraduate degree in Marketing, Digital Marketing, Business Administration (MBA – Marketing), or a related field.
- 2-3 years of experience in Digital Marketing, preferably in a digital marketing or advertising agency.
- Proven experience managing multiple client accounts simultaneously.
Required Skills
- Strong expertise in:
- Social Media Marketing (Organic & Paid)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/PPC)
- Google Ads
- Meta Ads Manager
- LinkedIn Marketing
- Email Marketing
- Content Marketing
- Performance Marketing
- Google Analytics (GA4)
- Google Search Console
- Keyword Research & Competitor Analysis
- Excellent written and verbal communication skills.
- Strong presentation and client management abilities.
- Excellent analytical, problem-solving, and decision-making skills.
- Ability to manage deadlines and prioritize multiple projects.
- Leadership skills with experience mentoring teams.
Preferred Skills
- Experience with marketing automation tools.
- Knowledge of CRM platforms.
- Understanding of website CMS platforms such as WordPress or Shopify.
- Basic understanding of HTML/CSS is an advantage.
- Experience using AI-powered marketing tools for content creation and campaign optimization.
What We're Looking For
- Strategic thinker with a data-driven approach.
- Strong client-facing personality.
- Excellent organizational and project management skills.
- Creative mindset with attention to detail.
- Self-motivated, proactive, and capable of working in a fast-paced agency environment.
Compensation
- Competitive salary based on experience and skills.
- Performance-based incentives.
- Professional development and learning opportunities.
- Opportunity to work with diverse national and international brands.
Pay: ₹60,000.00 - ₹85,000.00 per month
Application Question(s):
- What is your current CTC
- What is your expected CTC?
Education:
Work Location: In person
