We are seeking an energetic, target-driven and experienced Field Sales Executive to develop and grow our HORECA customer base. The ideal candidate should have prior experience selling food products, spices, seasonings, food ingredients, FMCG, or institutional food supplies to hotels, restaurants, cafés, caterers, cloud kitchens, bakeries, and food manufacturers.
The role involves identifying new business opportunities, conducting product presentations and tastings, generating orders, managing customer relationships, and achieving monthly sales targets.
Key ResponsibilitiesBusiness Development
- Identify and acquire new HORECA customers.
- Visit hotels, restaurants, cafés, QSRs, cloud kitchens, caterers, bakeries and institutional kitchens.
- Generate new business through field visits and networking.
- Build a strong pipeline of prospective customers.
- Develop long-term business relationships with chefs, purchase managers, owners and food entrepreneurs.
Sales & Revenue Generation
- Promote and sell RasaMantra's range of:
- Premium spices
- Spice blends
- Seasoning mixes
- Dehydrated food products powder
- Other food ingredients
- Conduct product demonstrations and sampling sessions.
- Understand customer requirements and recommend suitable products.
- Negotiate commercial terms within company guidelines.
- Close sales and achieve monthly targets.
Customer Relationship Management
- Maintain regular follow-up with existing customers.
- Increase repeat orders and customer retention.
- Resolve customer concerns promptly.
- Build trust through exceptional service.
Market Intelligence
- Monitor competitor products and pricing.
- Track industry trends.
- Identify new opportunities in the food service segment.
- Share customer feedback with the product development team.
Reporting
- Maintain daily visit reports.
- Update leads and customer interactions in the CRM or reporting system.
- Submit weekly and monthly sales reports.
- Share sales forecasts and pipeline updates.
About RasaMantra
RasaMantra is a rapidly growing food brand specializing in premium spices, seasoning blends, dehydrated vegetable powders, fruit & vegetable powders, ready-to-use culinary solutions, and innovative food ingredients for homes as well as the HORECA (Hotels, Restaurants, Cafés) industry.
Our mission is to deliver superior quality, consistency, convenience, and authentic Indian flavours while building long-term partnerships with food businesses.
As we expand our HORECA business, we are looking for passionate sales professionals who understand the food service industry and enjoy building strong customer relationships.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid time off
Work Location: In person
