Recruitment and Social Media Coordinator
Location: Delhi, India
Division: International Education, Recruitment & Outreach
Position Type: Full-Time
Reports to: Manager, Recruitment & Partner Relations, South Asia
Position Overview
Centennial College is seeking a proactive, tech-forward creative professional to drive international enrollment growth through a specialized, dual-focused role. Based in our upcoming Delhi Office, you will bridge the gap between modern digital workflows and traditional relationship-building, splitting your time equally (50/50) between International Recruitment Support and active Social Media Content Creation & Marketing.
You will play a vital role in expanding our regional digital footprint while directly engaging prospective students across South Asia. By producing high-impact digital content and executing on-the-ground conversion strategies, you will ensure our narrative highlights workforce integration, student ROI, labor-market-aligned programs, and strong career outcomes.
Key Responsibilities1. Social Media Strategy & Content Creation (50%)
· Content Generation & Design: Actively script, shoot, edit, and design engaging, localized multimedia content (reels, video shorts, carousels, posts, and graphics) tailored specifically for the South Asian market on Instagram, LinkedIn, Facebook, and WhatsApp.
· Platform & Community Management: Own and grow the regional team’s day-to-day presence across social media channels and messengers (Instagram, LinkedIn, Facebook, and WhatsApp marketing flows), engaging actively with followers and building an online community.
· Digital Storytelling: Formulate creative campaigns that translate student and alumni success stories into compelling visual narratives, spotlighting career integration and student resilience.
· Performance Analytics: Maintain a “single source of truth” dashboard by using data-driven insights to analyze social media engagement and campaign metrics, continuously optimizing content to improve regional lead conversion.
· Account Coordination: Manage and monitor multiple regional social media accounts if required to ensure consistent messaging across various territories.
· Digital Tools & AI Innovation: Leverage modern digital productivity tools and AI-powered design software (such as Canva, ChatGPT, and video editing suites) to streamline workflows, innovate design layouts, and maintain a high volume of fresh creative assets.
2. International Recruitment & Conversion Support (50%)
· Target Achievement: Support localized recruitment efforts to meet international enrollment targets, focusing on high-quality applications and student readiness.
· Conversion Activities: Execute high-touch conversion strategies, including one-on-one virtual or in-person counseling sessions and personalized follow-ups with offer holders.
· Stakeholder Engagement: Conduct dynamic information sessions, webinars, and regional events to engage directly with prospective students, parents, and partners.
· Partner Collaboration: Work closely with trusted recruitment partners, legal/service providers, and internal admissions teams to ensure a seamless transition from digital lead generation to final enrollment.
· Training & Resources: Develop modern, visual training assets—including interactive dashboards and short instructional videos—to keep partner agencies updated on program changes and market trends.
· Market Intelligence: Represent Centennial at on-the-ground recruitment fairs and activities, providing real-time market insights to inform overall regional strategy.
Qualifications & Experience
· Education: A university degree or a 3-year diploma in Marketing, Communications, Digital Media, or a related field.
· Experience: At least 1+ year of hands-on experience in social media content creation, digital marketing, or international student recruitment.
· Social Media Portfolio: Demonstrated experience managing professional social media accounts (Instagram, LinkedIn) and a strong ability to produce original photo/video content.
· Digital & AI Proficiency: Advanced skills in modern digital marketing tools, mobile video editing apps, and familiarity with AI utilities to optimize content workflows and asset design.
· Market Knowledge: Strong understanding of the South Asian digital media landscape and the international education ecosystem is highly preferred.
Core Competencies
· Content Production: Strong visual eye with practical skills in photography, video editing, and graphic layout.
· Communication: Exceptional written and presentation skills, with a coaching-style communication approach suited for both virtual video content and in-person environments.
· Brand Alignment: Ability to strictly maintain Centennial’s global brand voice while infusing it with cultural relevance, keeping a guiding and supportive tone across all media.
· Adaptability & Drive: Comfortable working in a fast-paced, innovation-focused environment that prioritizes digital transformation, automation, and operational efficiency.
Why Join Us?
· Be a Pioneer: Join our expanding team as we establish a brand-new physical footprint and optimize operations in Northern India.
· Creative Freedom: Work in an environment that actively encourages you to experiment with emerging tech, AI design tools, and modern multimedia strategies to solve traditional recruitment challenges.
· Global Impact: Directly contribute to the academic journey and long-term career success of international students at one of Canada’s most culturally diverse institutions.
· Competitive Package: Benefit from a competitive compensation package, along with comprehensive professional development and benefits.
· Travel Opportunities: Gain regional exposure through local events, video production shoots, and on-the-ground recruitment activities across South Asia.
If you meet the above criteria or believe that you can meet the expectation of the organization then please email Bipin Nalenda at [email protected]
Note: If your profile is shortlisted then you will receive a response within 7 Working days for future rounds of interview.
Salary: (Between 6 Lakh to 12 Lakh Per Annum) Subject to experience.
Pay: ₹50,000.00 - ₹100,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
