A Sales & Marketing Manager – Real Estate is responsible for both generating leads through marketing activities and converting those leads into property sales. Unlike a pure Sales Manager, this role combines sales leadership with marketing strategy.
Core Responsibilities1. Sales ManagementKey Duties
- Achieve monthly, quarterly, and annual sales targets.
- Drive residential, commercial, or plotted property sales.
- Manage customer inquiries and site visits.
- Negotiate and close deals.
- Monitor sales pipeline and conversion rates.
Expected Outcomes
- Increased bookings.
- Higher sales revenue.
- Better lead-to-sale conversion.
- 2. Marketing Strategy & PlanningKey Duties
- Create marketing plans for project launches and ongoing campaigns.
Marketing Channels
- Google Ads
- Facebook & Instagram Ads
- Property portals
- Email marketing
- WhatsApp campaigns
- Outdoor advertising
- Events and exhibitions
- Identify target customer segments.
- Plan online and offline promotions.
- Manage advertising budgets.
- 3. Lead GenerationResponsibilities
- Generate quality leads through marketing campaigns.
Lead Sources
- Company website
- Social media
- Property portals
- Referrals
- Brokers
- Walk-ins
- Corporate tie-ups
KPI
- Number of qualified leads generated.
- Cost per lead.
- Lead conversion percentage.
- Track cost per lead and campaign effectiveness.
- Ensure timely lead allocation to sales teams.
- Improve lead quality and conversion.
- 5. Digital Marketing Management
Modern real estate companies expect Sales & Marketing Managers to understand digital marketing.
Responsibilities
- Manage social media campaigns.
- Coordinate with digital marketing agencies.
- Monitor campaign ROI.
- Analyze website traffic and lead generation performance.
Platforms Used
- Google Ads
- Meta Ads
- LinkedIn
- YouTube
- Property portals
6. Channel Partner & Broker ManagementResponsibilities
- Develop broker networks.
- Organize channel partner meets.
- Manage incentive programs.
- Increase broker-generated sales.
7. Customer Relationship ManagementResponsibilities
- Ensure prompt response to inquiries.
- Manage customer interactions.
- Resolve complaints.
- Maintain relationships after booking.
Market Research & Competitor AnalysisResponsibilities
- Study market trends.
- Track competitor projects.
- Analyze pricing strategies.
- Recommend sales and marketing improvements.
Brand BuildingResponsibilities
- Improve project visibility.
- Strengthen company branding.
- Coordinate public relations activities.
- Manage promotional events.
Activities
- Property expos.
- Investor meets.
- Roadshows.
- Media campaigns.
10. Reporting & MISDaily Reports
- Leads received.
- Calls made.
- Site visits.
- Bookings.
Weekly Reports
- Campaign performance.
- Team performance.
- Conversion analysis.
Monthly Reports
- Revenue achieved.
- Marketing ROI.
- Future sales forecast.
Skills RequiredSales Skills
- Negotiation
- Closing techniques
- Customer handling
- Revenue management
Marketing Skills
- Campaign planning
- Lead generation
- Brand promotion
- Digital marketing
Management Skills
- Team leadership
- Performance management
- Strategic planning
Technical Knowledge
- CRM systems
- Microsoft Excel
- Sales reporting tools
- Real estate regulations (such as Real Estate Regulatory Authority compliance)
QualificationsEducation
- MBA (Marketing/Sales) preferred.
- Bachelor's degree in Business, Marketing, or related fields.
Experience
- 6–10+ years in real estate sales.
- Experience managing teams.
- Experience handling marketing campaigns.
contact details:-
Email: [email protected]
Mobile: +91 9771421028
Pay: ₹40,000.00 - ₹65,000.00 per month
Work Location: Remote
