Job Title: Social Media Manager – Podcast
Company: The RST Show
Job Type: Full-Time
Experience: 1–3 Years
Location: Kanpur, Uttar Pradesh | On-site
About The Role
We are looking for a creative, strategic and result-oriented Social Media Manager to manage and grow The RST Show across Instagram, YouTube, Facebook, LinkedIn and other relevant platforms.
The candidate will be responsible for building the social media strategy, increasing reach and engagement, identifying viral opportunities, and converting podcast episodes into high-performing social media content.
Key Responsibilities
- Manage and grow all social media handles of The RST Show.
- Develop and execute weekly/monthly social media content calendars.
- Plan content around podcast episodes, guests, trending topics and current trends.
- Identify viral clips, hooks and content ideas from long-form podcast episodes.
- Coordinate with video editors and graphic designers for Reels, Shorts, posts and thumbnails.
- Write engaging captions, hooks, titles and social media copy.
- Manage daily posting, scheduling and publishing across platforms.
- Monitor trends, hashtags, formats and competitor content.
- Develop strategies to increase followers, reach, engagement and watch time.
- Track social media analytics and prepare regular performance reports.
- Analyse what content is performing and continuously improve the strategy.
- Manage comments, DMs and audience engagement.
- Support podcast launches, guest promotions, collaborations and brand campaigns.
- Maintain consistency in the brand's tone, visual identity and online presence.
Pay: ₹15,000.00 - ₹40,000.00 per month
Work Location: In person
