Driven by the passion to improve quality of people’s lives, WSA continues to grow as market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.
We are looking for a strategic and insight-driven digital marketing professional who is passionate about turning data into actionable insights and helping APAC markets make informed marketing decisions.
This is a lead-level individual contributor (IC) role within the APAC Digital Hub that combines digital strategy, campaign execution, performance analysis, stakeholder consulting, and market support. Acting as a strategic advisor to the Digital Hub Manager and regional stakeholders, you will translate campaign, website, SEO, social media, and digital channel performance into recommendations that drive business outcomes across APAC.
As APAC markets increasingly transition away from agency support, this role will play a critical part in building internal digital marketing capabilities and establishing the Digital Hub as a trusted performance marketing partner. The ideal candidate combines strong paid media expertise, analytical thinking, business storytelling, stakeholder management, and a passion for emerging AI-powered marketing technologies.
Success in this role requires the ability to move seamlessly between strategy, execution, analysis, and day-to-day market support while maintaining a strong focus on continuous performance improvement.
Key Skills
Paid Media Strategy & Campaign Management
Develop and manage paid media strategies across: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Other relevant digital channels
Support APAC markets with campaign planning, activation, and optimization recommendations.
Performance Analysis & Reporting
Own monthly and quarterly digital performance reporting across APAC markets.
Develop and maintain performance dashboards using GA4, Looker Studio, and other reporting tools.
Benchmark performance against historical results, industry standards, and regional trends.
Strategic Advisory & Regional Performance Leadership
Proactively monitor trends across: Paid media, Organic search, Social media, Website performance and Campaign effectiveness
Help shape the Digital Hub's direction through data-driven recommendations and market learnings.
Partner with Content, SEO, Creative, and Website specialists to improve overall digital performance across channels.
Analytics, Attribution & Measurement
Ensure accurate performance measurement through: Google Analytics 4,Google Tag Manager, CRM integrations, and UTM governance.
Improve reporting processes and measurement frameworks to increase transparency and business value.
Collaborate with regional and global stakeholders to ensure reporting consistency and accuracy
Conversion & Landing Page Optimisation
Market Support & Digital Operations
Serve as the first point of contact for APAC markets on digital marketing platform, campaign, tracking, and reporting-related queries.
Troubleshoot and resolve day-to-day issues across platforms such as Google Ads, Meta Business Manager, LinkedIn Campaign Manager, GA4, GTM, and reporting tools.
Support markets in diagnosing campaign delivery issues, tracking discrepancies, conversion measurement challenges, and platform configuration concerns.
Partner with Website, SEO, Content, and Creative specialists to resolve cross-functional digital marketing issues.
Provide guidance and best practices to market teams to improve platform usage, campaign setup, and digital performance.
Escalate and coordinate with global teams, vendors, or platform support teams where required.
AI & Marketing Innovation
Explore and implement AI-powered tools to improve campaign planning, optimization, reporting, and workflow efficiency.
Stay updated on developments in AI-driven marketing, automation, and performance measurement.
Support the Digital Hub's adoption of AI-assisted marketing processes and best practices.
Tools & Platforms (Mandatory)
Applicants are required to submit portfolio materials demonstrating their experience in campaign strategy, performance analysis, reporting, and optimisation. The portfolio should include, where possible:
At least one campaign case study outlining objectives, strategy, channels used, performance results, key learnings, and optimisation recommendations.
Examples of how campaign performance data was used to influence future strategy, budget allocation, channel selection, or business decisions.
At WSA, we provide innovative hearing aids and hearing health services.
Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.
With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.
Sounds wonderful? We can't wait to hear from you.
WSA is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.
