Job Title: Digital Marketing Specialist – Lead Generation & Regional Growth
Location: Hyderabad
Employment Type: Full-time
Experience Level: 1–3Years
Job Overview
We are seeking a results-driven Digital Marketing Specialist to lead our lead generation initiatives and expand our brand presence across South India (Tamil Nadu, Karnataka, Telangana, Andhra Pradesh, and Kerala). The primary responsibility of this role is to design, launch, and optimize high-converting paid and organic social media campaigns to generate quality business leads.
Key Responsibilities
- Social Media Lead Generation: Plan, build, and optimize paid social campaigns across Meta (Facebook & Instagram), LinkedIn, and YouTube, strictly focused on cost-per-lead (CPL) and lead quality.
- South India Market Targeting: Tailor ad creatives, copy, and landing pages to resonate with specific sub-regions, consumer habits, and regional language preferences across South Indian states.
- Campaign & Budget Management: Manage daily ad spend, bid strategies, A/B testing (creatives, audience hooks, ad copy), and performance tracking.
- Funnel & Landing Page Optimization: Collaborate with design/content teams to build high-converting landing pages, WhatsApp/lead forms, and automated lead-nurturing workflows.
- Analytics & Performance Reporting: Monitor KPIs (CPL, ROAS, conversion rates, cost-per-acquisition) using Google Analytics 4, Meta Ads Manager, and CRM tracking to deliver weekly performance reports.
- Cross-Channel Integration: Run supporting search (Google Ads) and retargeting campaigns to capture high-intent regional traffic.
Required Skills & Qualifications
- Experience: 1–3 years of hands-on experience running performance marketing and lead generation campaigns.
- Technical Mastery: Deep expertise in Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, and custom audience targeting.
- Regional Insight: Strong understanding of the South Indian consumer market dynamics and regional campaign nuances.
- Languages: Proficiency in English, plus working fluency in at least one or two South Indian languages (Telugu, Tamil, Kannada, or Malayalam) for ad copy localized hooks.
- Analytics: Proficient in Google Analytics 4, Google Tag Manager, UTM tracking, and CRM integrations (e.g., Zoho, HubSpot, or Salesforce).
Preferred Qualifications
- Google Ads / Meta Blueprint Certification.
- Prior experience managing marketing budgets across multiple regional territories.
Pay: ₹10,078.73 - ₹40,980.49 per month
Work Location: In person
