SMOOR Café is looking for a highly organized, energetic, and creative Event Manager to plan, coordinate, and execute events at the café and within residential communities. The role will be responsible for creating and managing events that drive customer footfall, engagement, and incremental revenue for SMOOR Café.
The Event Manager will handle the end-to-end execution of events, from identifying event opportunities and planning concepts to coordinating vendors, managing logistics, executing the event, and evaluating its overall performance and revenue contribution.
Key Responsibilities
- Plan, organize, and execute events at SMOOR Café outlets and residential communities.
- Identify suitable event opportunities within premium residential communities and coordinate with apartment associations/RWAs.
- Develop an event calendar covering weekends, festivals, special occasions, kids' activities, workshops, food experiences, and community events.
- Create engaging event concepts and experiences that increase customer footfall and café revenue.
- Manage the complete event lifecycle, including planning, budgeting, vendor coordination, setup, execution, and dismantling.
- Coordinate with café operations, marketing, and other internal teams to ensure smooth execution.
- Coordinate with external vendors for décor, entertainment, activities, equipment, branding, and other event requirements.
- Ensure all events are executed in line with SMOOR's premium brand standards.
- Manage on-ground event operations and resolve issues promptly during the event.
- Ensure the right product displays, sampling, promotions, and café offerings are incorporated into events to encourage customer purchases.
- Explore opportunities for recurring events within residential communities to build consistent footfall and revenue.
- Monitor event performance, including footfall, customer participation, revenue generated, and overall ROI.
- Prepare post-event reports with key learnings, revenue performance, and recommendations for future events.
- Maintain strong relationships with residential communities, event partners, vendors, and other stakeholders.
- Revenue & Performance Responsibility
- Although this is a purely event-management role, the Event Manager will be responsible for ensuring that events contribute towards incremental revenue for SMOOR Café.
Key focus areas include:
- Increasing café footfall through events.
- Driving incremental sales during events.
- Creating repeat/recurring community events.
- Increasing customer engagement and conversion during events.
- Maximizing revenue generated from each event.
- Ensuring events deliver a positive ROI.
- KPIs
- Number of events successfully executed.
- Revenue generated through events.
- Incremental footfall generated through events.
- Event ROI.
- Number of recurring residential/community events.
- Customer participation and engagement.
- Event execution within approved budget.
- Vendor and stakeholder satisfaction.
- Repeat business from residential communities.
- Quality and timeliness of post-event reporting.
Qualifications
- Bachelor's degree in Event Management, Hospitality, Marketing, Business Administration, or a related field.
- 2–5 years of experience in event management, hospitality, F&B, retail, or community events.
- Experience handling residential community events will be an added advantage.
Required Skills
- Strong event planning and execution skills.
- Excellent coordination and stakeholder management abilities.
- Creative approach to developing customer-focused events.
- Strong organizational and multitasking skills.
- Budget and vendor management skills.
- Excellent communication and negotiation skills.
- Ability to manage events independently from planning to execution.
- Strong commercial understanding and awareness of revenue opportunities.
- Willingness to work weekends, holidays, and during event hours.
- Preferred Profile
- Energetic, proactive, and highly organized.
- Strong understanding of customer engagement and experiential events.
- Experience working with premium F&B, café, hospitality, or lifestyle brands preferred.
- Comfortable travelling to different residential communities and event locations.
- Someone who understands that great events should not only create experiences but also generate measurable business results.
Benefits:
- Food provided
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
