Job Description (JD)
We’re hiring a creative, detail-obsessed Content Writer to craft high-quality, on-brand content for leading SaaS platforms. You’ll turn complex product capabilities—journey orchestration, segmentation, offers, and analytics—into crisp stories that drive awareness, adoption, and customer success across channels: blogs, social, website, email, and journey templates. You’ll collaborate with marketing, product, and design teams to ensure every asset reaches the right audience at the right moment in the customer journey.
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Plan, write, and manage content for marketing initiatives: blog articles, social campaigns, landing pages, journey templates, email sequences, one-pagers, product updates, and case studies.
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Translate technical features (e.g., audience segmentation, campaign workflows) into clear benefits for multiple personas (marketing ops, campaign managers, CMOs).
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Map content to customer journey stages with channel-specific adaptations.
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Partner with design to produce cohesive assets; provide tight briefs, microcopy, and story-driven narrative structures.
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Collaborate with product marketing to maintain positioning and messaging consistency; update assets as features evolve.
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Use analytics to monitor performance (traffic, CTR, activation, demo sign-ups, time-on-page) and iterate based on insights.
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Maintain brand voice and editorial standards; manage content calendars and contribute to campaign themes.
