Job Description – Digital Marketing Executive
Digital Marketing Executive
Job Summary
We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns, managing websites and social media platforms, improving search engine rankings, and generating quality leads through paid and organic marketing strategies.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies.
- Perform Search Engine Optimization (SEO) to improve website rankings and organic traffic.
- Plan, execute, and optimize Google Ads and Meta (Facebook & Instagram) advertising campaigns.
- Create, manage, and maintain company websites using WordPress.
- Update website content and ensure optimal website performance and user experience.
- Manage and grow social media platforms including LinkedIn, Facebook, Instagram, and other relevant channels.
- Create engaging content, graphics, videos, and promotional campaigns for digital platforms.
- Monitor website traffic and campaign performance using analytics tools and prepare performance reports.
- Conduct keyword research, competitor analysis, and backlink strategies.
- Collaborate with internal teams to support branding, lead generation, and marketing initiatives.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Required Skills
- Strong knowledge of Search Engine Optimization (SEO).
- Website creation and management using WordPress.
- Experience in Google Ads and Meta Ads Manager.
- Social Media Marketing and LinkedIn management.
- Content Marketing and Email Marketing.
- Basic knowledge of HTML, CSS, and JavaScript.
- Graphic design using Canva and Adobe Photoshop.
- Video editing using professional editing tools.
- Knowledge of website performance optimization and user experience.
- Excellent communication, analytical, and problem-solving skills.
Technical Skills
- WordPress
- HTML
- CSS
- JavaScript
- Canva
- Adobe Photoshop
- Video Editing Software (Premiere Pro, CapCut, Filmora, or equivalent)
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Microsoft Office / Google Workspace
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Computer Science, or a related field.
- 2–3 years of experience in Digital Marketing.
- Google Ads, Meta Blueprint, or SEO certifications are an added advantage.
Key Competencies
- Creative thinking
- Strategic planning
- Time management
- Data analysis
- Attention to detail
- Team collaboration
- Problem-solving
- Excellent verbal and written communication
Employment Type
Full-Time
Experience
2–3 Years (Preferred)
Location
As per company requirements.
Salary
As per company standards and candidate experience.
Pay: From ₹15,000.00 per month
Work Location: In person
