Senior Sales & Marketing Academic Counsellor (Admissions & Enrolment Specialist)
Organisation: Bijoy Capital Institute of Professional Learning (BCIPL)
Location: Salt Lake, Kolkata (On-Site)
Department: Admissions | Sales | Marketing | Student Success
Experience: Minimum 3+ Years (EdTech / Professional Learning / Higher Education)
Employment Type: Full-Time
About BCIPL
Bijoy Capital Institute of Professional Learning (BCIPL) is a specialized financial education institution focused on preparing learners for the digital finance era. Founded by veteran financial professional Mr. Bijoy Mondal, BCIPL offers online programs in Taxation, FinTech, Digital Banking, Mutual Funds, Insurance, Financial Planning, and Wealth Management with strong real-world application. Learners gain hands-on experience through live classes, interactive simulations, and case-based learning, including practical exposure to GST, Income Tax filing, investment analysis, and financial compliance using digital tools. BCIPL’s digital ecosystem provides instant access to dashboards, course modules, and interactive tools without complex setup, ensuring a seamless learning experience across devices. Graduates receive verifiable digital certificates aligned with national skill development standards, enhancing employability in BFSI and FinTech sectors.
Our philosophy is simple:
Upgrade Upskill Uplift
Position Overview
We are looking for an experienced, persuasive, and highly result-oriented Senior Sales & Marketing Academic Counsellor who has the ability to convert Demo Sessions into Confirmed Enrolments.
This is not a receptionist role, nor a conventional academic counselling position.
This is a high-performance admissions and revenue-generating role.
Your responsibility is to understand the aspirations of students and parents, recommend the most suitable BCIPL program, handle objections confidently, and successfully convert prospective students into enrolled learners.
If you are someone who enjoys closing admissions, thrives under targets, and believes "the more I perform, the more I earn," then BCIPL offers an exceptional opportunity.
Mission of the Role
Your mission is simple:
Convert Every Qualified Demo into an Enrolment.
You will be the final and most important touchpoint before a student joins BCIPL.
Your ability to build trust, counsel effectively, and close admissions will directly influence the institute's growth.
Key Responsibilities
Admissions Counselling
Conduct one-to-one counselling sessions with:
- Students
- Parents
- Working Professionals
- Career Switchers
Understand their:
- Career aspirations
- Educational background
- Financial capability
- Skill gaps
- Long-term goals
Recommend the most appropriate BCIPL program.
Demo-to-Enrolment Conversion
Your primary KPI is to maximise:
- Demo Attendance
- Demo Satisfaction
- Admission Conversion Rate
Ensure that every demo attendee receives structured follow-up until a final decision is reached.
Sales & Closing
Convert enquiries into admissions by:
- Understanding customer psychology
- Building trust
- Handling objections
- Demonstrating ROI
- Explaining career outcomes
- Guiding financing and scholarship options
- Closing confidently
Product Expertise
Develop in-depth knowledge of all BCIPL programs.
Be capable of explaining:
- Course structure
- Career opportunities
- Industry demand
- Learning methodology
- Placement process
- Certifications
- Scholarships
- Fee structure
Candidates should become subject matter experts capable of answering questions with confidence.
Parent Counselling
Many admission decisions involve parents.
You will:
- Address concerns about employability
- Explain career pathways
- Demonstrate the value of skill-based education
- Build confidence in BCIPL's ecosystem
- Present scholarship opportunities
Follow-up Management
Maintain systematic follow-up using:
- WhatsApp
- Calls
- Email
- CRM
- Physical counselling appointments
Ensure no qualified lead is lost due to lack of follow-up.
Revenue Responsibility
You will own your monthly admission target.
This role directly contributes to organisational revenue.
Marketing Support
Work closely with the marketing team to:
- Improve lead quality
- Analyse campaign performance
- Suggest improvements
- Share market feedback
- Participate in webinars, seminars, and promotional events
CRM Management
Maintain accurate records of:
- Leads
- Counselling notes
- Follow-ups
- Demo attendance
- Admission status
- Scholarship approvals
- Payment progress
Candidate Profile
We are looking for professionals who possess:
- Minimum 3 years of proven experience in Educational Counselling, Admissions, EdTech Sales, or Professional Learning.
- A strong track record of converting enquiries or demos into paid admissions.
- Excellent communication, persuasion, and negotiation skills.
- Confidence in counselling both students and parents.
- A consultative sales approach rather than aggressive selling.
- Familiarity with career-oriented education and skill development programs.
Preferred Experience
Candidates from organisations such as:
- BYJU'S
- PhysicsWallah
- upGrad
- NIIT
- Aptech
- Arena Animation
- ICA
- Tally Institute
- Frankfinn
- TimesPro
- Any reputed Skill Development or Professional Training Institute
will be preferred.
Required Skills
Admissions Sales
- Consultative Selling
- Needs Assessment
- Closing Techniques
- Objection Handling
- Value Selling
Counselling Skills
- Career Guidance
- Parent Counselling
- Student Motivation
- Active Listening
- Relationship Building
Communication
Excellent spoken and written:
- Bengali
- English
- Hindi (Preferred)
Qualifications
- Candidates should possess strong Student Counseling and Academic Advising skills to support learners in selecting the right programs.
- Candidates should possess excellent Communication and interpersonal skills to engage diverse learners and stakeholders effectively.
- Candidates should possess Career Counseling and Education-related expertise to guide learners on professional pathways in finance and FinTech.
- Candidates should ideally have experience in sales or admissions within education or training institutes, with a track record of meeting enrolment targets.
- Relevant qualifications such as a bachelor’s degree in Business, Education, Psychology, Marketing, or a related field are preferred; knowledge of BFSI or FinTech domains is an advantage.
- Ability to work with digital tools, CRM systems, and online communication platforms, along with strong organizational and time-management skills.
- Fluency in English; proficiency in local languages used in Kolkata is an added benefit.
Compensation Philosophy
Your Income Has No Ceiling
At BCIPL, we reward results, not attendance.
We believe:
"Your Salary Should Be Directly Proportionate to the Number of Enrolments You Generate."
There is no upper limit on your earnings.
The more students you successfully enrol, the more you earn.
High performers will always be recognised and rewarded.
Compensation Includes
- Attractive Fixed Salary (based on experience)
- High Performance Incentives
- Per Enrolment Incentives
- Monthly Revenue Bonus
- Quarterly Performance Bonus
- Annual Excellence Awards
- Leadership Growth Opportunities
Meet your targets. Earn what you deserve.
Why Join BCIPL?
- Work with a fast-growing professional learning institute backed by the Bijoy Capital ecosystem.
- Influence the careers of students and make a meaningful social impact.
- Be part of an ambitious, performance-driven team.
- Enjoy uncapped earning potential linked to your success.
- Grow into leadership roles as the organisation expands.
Ideal Candidate
We are looking for someone who is:
- Passionate about education and career development.
- Commercially driven and target-oriented.
- Ethical, professional, and customer-focused.
- A confident communicator and skilled negotiator.
- Capable of turning interest into commitment and demos into enrolments.
If you are ready to build careers while building your own, BCIPL offers the platform to achieve both.
Email: [email protected]
Contact: +91 9873311340
BCIPL – Upgrade Upskill Uplift
Build Careers. Build Partnerships. Build Your Future.
Pay: ₹38,000.00 - ₹48,000.00 per month
Benefits:
Application Question(s):
- Should be Open to Work with Targets
Experience:
- Academic counselling: 3 years (Required)
Willingness to travel:
Work Location: In person
