Reporting: Manager - Sales
Functional Head: Head of Admissions - USTU
Nodal Level: Coordinate in subordination to Executive Vice President, Mr. mailto:[email protected]
Work Days & Time: 6 days a week (i.e. Monday to Saturday) from 9 am – 5:30 pm.Additionally working on Holidays as and when required during the admission season.
To drive student enrolments for the university by managing enquiries, counselling prospective students and parents, nurturing leads through the admission funnel, and executing outreach initiatives that build awareness and convert interest into confirmed admissions.
The Admission Counsellor serves as the first institutional touchpoint for prospective students and parents, guiding them through informed decision-making while ensuring adherence to the university’s admissions processes.
Detailed Job Description:
- Scheduling: Promptly call all parents who have enquired at the school for admission through various channels with the objective of scheduling meetings at the school campus
- Counseling and School Tour: Meet and counsel the parents who visit the school through scheduled or unscheduled meetings. In these meetings, the primary aim is to understand what the parent is really looking for and give the right information and guidance about the school that will help them choose the school.
- Adherence to Admission Process: Ensures that all the steps of the admissions process are followed.
- Conversions: The objective of the Admission Counselor is to maximize conversion of leads to admissions while adhering to the admission process.
- Lead Nurturing: Nurtures the leads through the admission process funnel by engaging with them through timely and meaningful follow-ups, through telephonic conversations, emails or text messages, that encourage them to move forward in the process.
- Reporting: Maintains and processes all the leads and related data through sophisticated CRM software. She also aligns the school leadership team and other remote teams through periodic updates.
Competition Understanding: Expected to have a sound understanding of the value proposition of the competitor schools in the vicinity.- Outreach: Responsible for maintaining relationships with local communities of parents and students, like preschools in the vicinity of the school, with the intent of generating awareness and referrals for the school.
- Parent Understanding: Must be able to understand the parents’ mindset, their doubts and apprehensions and empathize with them.
- Feedback: As the Admission Counselor is directly connected with potential parents, they must always be on the lookout for useful, relevant feedback to the central teams on matters related to marketing, academics and administration.
- Strong communication and presentation skills
- Ability to counsel students and parents with empathy
- Sales mindset with focus on conversion outcomes
- Strong interpersonal relationship-building skills
- Presentation and persuasion ability
- Ability to work in a target-driven environment
- Familiarity with CRM systems and data tracking
- Comfortable with field outreach and institutional engagement
