Location: SaltLake, Sector 5
About the Role
We are seeking a creative and detail-oriented Content Creator with hands-on experience in the NBFC industry to develop engaging, informative, and compliance-friendly content. The ideal candidate should possess a strong understanding of financial products, lending services, customer acquisition strategies, and digital content trends within the financial services domain.
Key Responsibilities
Create product explainer videos, promotional reels, and demo walkthroughs for our fintech product
Develop social media content (LinkedIn, Instagram, Twitter/X, YouTube) to drive brand awareness and user engagement
Create marketing copy taglines, ad copy, website content, app store descriptions, and campaign messaging
Create blog posts and long-form articles on topics like legal tech, real estate innovation, AI, and digital transformation
Write email campaigns, push notifications, and in-app messages for user acquisition and retention
Adapt content tone and messaging for diverse user groups
Collaborate with designers, developers, and the marketing team to align copy with product vision
Maintain a consistent brand voice while being flexible enough to serve different industry verticals
Manage and contribute to a content calendar with regular publishing targets
Write and edit website content as per the SEO standards and maintain company Web pages and blog(s).
Required skill:
A person with flair for creative writing with an interest in content research, writing and content editing.
Person up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends.
6months + experienced in technical content writing with Bachelor’s degree and throughout education in English medium. Excellent command of written Hindi also (bilingual content a plus)
Strong portfolio with samples of video scripts, product copy, or industry-specific content
Experience in content writing for B2B/enterprise audiences, particularly in AI-related domains, including technical blogs, white papers, case studies, and thought leadership content.
Good to have:
Understanding of app-based product marketing and user journeys
Experience writing storyboards or voiceover scripts for animated/explainer videos
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
