ROLE OVERVIEW
The Regional Head – Business Development will drive Unitile’s RAF market
expansion by identifying new opportunities, geographies and market
segments- influencing early-stage project decisions, and securing
specifications in high-value corporate interior projects. The role focuses on
engaging key stakeholder: Clients, PMCs, architects, and designers-to
guide them toward adopting Unitile RAF solutions
This is a strategic market development role, centered on stakeholder
influence, account qualification and specification-led pipeline creation, not
on direct sales execution or project coordination.
KEY RESPONSIBILITIES
Market Development & Specification Influence
• Identify potential clients, segments, and industries with high potential
for raised floor adoption.
- Position Unitile RAF as the preferred solution across corporate interior
projects.
- Drive brand and product specification into project documents, BOQs,
and design submissions.
- Prepare and ensure inclusion of Unitile’s make-list in all relevant
tenders, design packs, and procurement frameworks.
- Engage early in the project lifecycle to shape client awareness, solution
fit, and decision direction.
- Conduct market mapping, competitor analysis, and opportunity
assessment for expansion.
- Generate long-term strategic opportunities in commercial real
estate sector.
Stakeholder Engagement & Relationship Building
• Build strong connect with corporate clients (CRE / workplace / admin
leaders), PMC consultants, Architects & Design Studios (studio heads,
design leads), Co-working players, workplace consultants, MEP
consultants, and corporate real estate teams.
- Position the company and its raised floor solutions with specifiers to
secure product specifications.
- Influence technical approvals, design recommendations, and
procurement preferences in favor of Unitile.
- Represent the brand in industry forums, events, exhibitions, and trade
networks.
Lead Generation & Opportunity Creation
• Develop a robust pipeline of potential, early stage and qualified projects
for the sales team.