The B2C Lighting Sales Manager is responsible for driving sales growth and market expansion for consumer lighting products such as LED lamps, luminaires, and fans. The role involves managing distributors and retailers, achieving primary and secondary sales targets, and ensuring strong market execution. Key responsibilities include channel development, retail visibility, team management, scheme implementation, and competitor tracking. The manager will lead and motivate a field sales team, support new product launches, and coordinate with marketing for promotions. The role requires strong sales acumen, leadership skills, and experience in B2C lighting or consumer durables.