Key Responsibilities- Develop and execute a high-impact social media strategy aligned with Architech Labs’ brand vision- Plan, shoot, and publish engaging content (Reels, posts, stories) focused on smart home automation- Manage Instagram as the primary growth platform- Create and maintain a content calendar- Stay updated with trends, audio, and viral formats- Engage with audience via comments and DMs- Collaborate with video editors and designers- Execute and optimize paid campaigns Required Skills- Strong understanding of Instagram growth and algorithms- Experience in content creation (Reels-first approach)- Basic video editing and storytelling skills- Familiarity with tools like Canva, CapCut, Meta Business Suite- Analytical mindset with ability to track and optimize performance Instagram Growth KPIs- Monthly follower growth: 8–15%- Engagement rate: 5–10%+- Reel views: Consistent viral targets (50K–500K+ views)- Posting consistency: Minimum 5–7 posts per week- Lead generation: Track inbound inquiries via DM- Conversion tracking from social media to business leads
Job Details Type: Full-Time
Pay: ₹11,338.11 - ₹22,111.00 per month
Work Location: In person
