About Company
Department: Marketing Manager
Location: Jaipur
The Marketing Manager will be responsible for planning, executing, and monitoring marketing strategies to drive brand awareness, lead generation, and revenue growth. The role requires strong analytical ability, campaign execution expertise, and team coordination skills.
Develop and execute monthly and quarterly marketing plans.
Create strategies to increase brand visibility and student enrollments.
Plan ATL, BTL, and digital marketing campaigns.
Drive lead generation campaigns (online & offline).
Monitor campaign performance, ROI, and conversion rates.
Coordinate with sales/admissions teams to improve lead-to-admission ratio.
Manage social media platforms and online presence.
Oversee paid campaigns (Google Ads, Meta Ads, etc.).
Monitor website traffic and optimize digital funnels.
Develop local partnerships with schools, colleges, and coaching centers.
Organize seminars, workshops, and outreach activities.
Execute on-ground promotional activities and events.
Coordinate with designers, agencies, and vendors.
Manage marketing executives and field teams.
Ensure timely execution of marketing materials and campaigns.
Prepare weekly/monthly marketing performance reports.
Manage marketing budgets effectively.
Track cost per lead and cost per acquisition.
