The role focuses on generating quality B2B leads, enhancing brand visibility, and supporting sales growth.
______________
Key Responsibilities
- Plan and execute digital marketing strategies for engineering products and services
- Manage company website, SEO, and online presence
- Handle Google Ads, LinkedIn Ads, and email marketing campaigns
- Create and manage technical content (brochures, case studies, blogs, presentations)
- Promote company capabilities on LinkedIn, YouTube, and industrial platforms
- Generate qualified leads and coordinate with the sales team
- Track campaign performance and prepare monthly reports
- Maintain customer data and CRM records
- Support online promotions, exhibitions, webinars, and trade shows
- Coordinate with design, production, and engineering teams for marketing inputs
______________
Qualifications & Skills
- MBA In Digital Marketing
- Experience in B2B / Industrial / Manufacturing Digital Marketing
- Strong knowledge of SEO, SEM, Google Analytics, and Social Media Marketing
- Understanding of engineering products, tooling, or manufacturing processes
- Good communication and presentation skills
- Proficiency in MS Office, Canva/Design tools (preferred)
- Experience with CRM tools (Zoho/Salesforce – added advantage)
______________
Preferred Profile
- Background in Mechanical / Industrial / Production Engineering
- Experience in manufacturing or toolroom marketing
- Ability to understand technical drawings and specifications
- Exposure to export/international marketing is an added advantage
______________
Key Performance Indicators (KPIs)
- Number of qualified leads generated
- Conversion rate from digital campaigns
- Website traffic and engagement
- Campaign ROI
- Brand visibility in industrial markets
______________
Compensation & Benefits
- Salary: As per company standards and experience
- Performance-based incentives
- PF, ESI, Insurance (as applicable)
- Learning & growth opportunities
Pay: ₹400,000.00 - ₹500,000.00 per year
Benefits:
Application Question(s):
- Can you Travel to Devanahalli location, and Do you have Strong knowledge of SEO, SEM, Google Analytics, and Social Media Marketing
- Do you have Experience in manufacturing or toolroom marketing
Work Location: In person
