Job Title: Social Media & Community Growth Manager
Location: Chandigarh
Type: Full-time
Reports To: Founder/Brand Head
About the Role: We are seeking a bold, dynamic, and performance-driven social media & Community Growth Manager to take our brand’s digital presence to the next level. This is a high-impact role with complete ownership of our social strategy—managing current platforms, expanding into new ones, building a loyal community, and leading brand visibility across digital and influencer ecosystems.
Key Responsibilities:
Social Media Management & Expansion
- Strategize, manage, and optimize all current social media platforms (Instagram, Facebook, Pinterest, LinkedIn)
- Launch and grow our presence on new platforms like Twitter, Quora, and others aligned with brand strategy
- Implement and manage a structured content calendar for regular posts across platforms
- Work in sync with creative, product, and marketing teams to maintain brand tone and aesthetics
Content Strategy & Campaign Coordination
- Develop and execute high-performing social content strategies for both organic and paid channels
- Oversee all creatives for social media and ads, including briefs, hooks, storytelling angles, and visual planning
- Leverage AI tools and technologies to scale content creation, streamline processes, and improve results
Community Building & Engagement
- Build and manage a powerful community that reflects our brand values, mission, and voice
- Design engagement frameworks—live sessions, contests, insider stories, AMAs—to grow brand love
- Create rituals and programs that empower our followers and turn them into loyal customers and advocates
Influencer & Celebrity Relations
- Identify, pitch, and partner with relevant influencers, creators, and celebrities
- Manage collaboration pipelines from outreach to execution (barter, paid, gifting)
- Build a strong network of personalities who can amplify our brand’s mission and style
Reporting & Insights
- Monitor and analyze platform analytics, ad performance, and engagement metrics
- Share detailed weekly and monthly reports with insights, learnings, and strategy pivots
- Utilize performance data to test, iterate, and double down on what’s working.
Must-Have Skills & Experience:
- Proven experience managing social media and influencer campaigns for fashion, lifestyle, or D2C brands
- Hands-on experience using AI tools for content, scheduling, reporting, and campaign execution
- Proficiency in tools like Canva, Meta Business Suite, Buffer/Later, Google Analytics, etc.
- Deep understanding of digital trends, social media psychology, and audience engagement
We’re Looking for Someone Who Is:
- Open to new challenges, experiments, and learning opportunities
- Extremely resourceful with a “get-it-done” attitude
- Naturally curious, always ahead of the curve, and passionate about digital culture
- Willing to take ownership, be proactive, and deliver extraordinary performance
Why Join Us?
- Be part of a fast-growing, visionary brand redefining how modern India expresses power through jewelry
- Full creative freedom, leadership ownership, and space to grow your career
- Attractive compensation with performance-linked growth incentives
