Google & Meta Ads Specialist — Job DescriptionDigital Nextep
Job Title: Google & Meta Ads Specialist
Company: Digital Nextep
Employment Type: Full-Time
Experience: 0-1 yr
Location: On-site ( Kargi Chowk, Dehradun )
Department: Performance Marketing
About Digital Nextep
Digital Nextep is a digital marketing and growth-focused agency helping businesses generate leads, sales, brand awareness, and measurable ROI through performance marketing, SEO, social media, creative content, and digital strategy.
We are looking for a Google & Meta Ads Specialist who can independently plan, launch, optimize, and scale paid advertising campaigns for multiple clients.
Key ResponsibilitiesGoogle Ads
- Plan and execute Google Ads campaigns across Search, Display, Performance Max, YouTube, and remarketing.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Create and optimize ad copies, assets, audiences, and campaign structures.
- Manage CPC, CTR, CPL, CPA, ROAS, conversion rate, and overall campaign performance.
- Optimize bids, budgets, keywords, search terms, audiences, and placements.
- Set up and monitor conversion tracking, GA4, Google Tag Manager, and Google Ads tracking.
- Identify opportunities to reduce CPL/CPA and improve ROAS.
- Prepare regular performance reports and actionable insights.
Meta Ads
- Plan and execute campaigns on Facebook & Instagram Ads Manager.
- Create campaigns for Lead Generation, Sales, Traffic, Engagement, Awareness, and Remarketing.
- Build and test different audiences, creatives, ad copies, hooks, and offers.
- Manage Meta Pixel, Conversions API, events, and conversion tracking.
- Continuously conduct A/B testing to improve campaign performance.
- Analyze funnel performance from ad click → lead → qualified lead → conversion.
- Scale winning campaigns while maintaining profitable acquisition costs.
Performance & Strategy
- Develop paid-media strategies based on each client's business objectives.
- Manage multiple client ad accounts and budgets simultaneously.
- Monitor campaigns daily and take corrective action when performance drops.
- Analyze campaign data and identify trends, problems, and growth opportunities.
- Work closely with the creative, SEO, social media, and web development teams.
- Provide creative briefs for high-performing ad creatives, videos, and landing pages.
- Coordinate with clients regarding campaign objectives, leads, budgets, and performance.
- Maintain proper documentation of campaigns, budgets, results, and experiments.
Required Skills
- Strong hands-on experience with Google Ads & Meta Ads Manager.
- Good understanding of Lead Generation and Performance Marketing.
- Knowledge of Google Analytics 4 (GA4) and Google Tag Manager.
- Understanding of Meta Pixel, Conversion API, and event tracking.
- Strong knowledge of CPL, CPA, CTR, CPC, CPM, ROAS, ROI, CVR and other performance metrics.
- Excellent analytical and problem-solving skills.
- Ability to understand customer journeys and conversion funnels.
- Good understanding of landing pages and CRO.
- Strong Excel/Google Sheets skills.
- Ability to create performance reports and explain results clearly.
- Good communication and client-handling skills.
Preferred Qualifications
- Google Ads certifications are a plus.
- Meta Blueprint certification is a plus.
- Experience working with a digital marketing agency is preferred.
- Experience managing multiple industries and client accounts.
- Experience with e-commerce, lead generation, local businesses, education, real estate, healthcare, or service businesses is an advantage.
- Basic knowledge of SEO, social media marketing, and content marketing will be beneficial.
What We Expect From You
We are looking for someone who doesn't just run ads but understands how to generate business through ads.
You should be able to:
Research → Plan → Launch → Track → Analyze → Optimize → Scale
You must be comfortable working with real budgets and taking ownership of campaign performance.
Key Performance Indicators (KPIs)
Your performance will primarily be evaluated on:
- Lead quality
- CPL / CPA improvement
- Conversion rate
- ROAS / ROI
- Campaign scalability
- Budget utilization
- Testing & optimization frequency
- Client satisfaction
- Overall revenue generated through paid campaigns
What Digital Nextep Offers
- Competitive salary based on experience and performance
- Opportunity to work on multiple industries and campaigns
- Hands-on experience with real advertising budgets
- Growth opportunities within the performance marketing team
- Performance-based incentives
- Learning and development opportunities
- Dynamic and growth-oriented work environment
Who Should Apply?
If you are someone who loves numbers, understands consumer psychology, enjoys testing new strategies, and gets excited when CPL drops and conversions increase — we'd love to meet you.
Apply Now — ( Whatsapp :- 9548601929)
Digital Nextep
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
