Content Strategist
Location: Peelamedu , Coimbatore
Job Type: Full-time
About the Role
We are looking for a creative and strategic Content Strategist to develop and execute content initiatives that enhance audience engagement and support business objectives.
The ideal candidate should be capable of planning content strategies, creating compelling content across multiple platforms, and ensuring consistency in messaging. This role requires a strong understanding of content planning, storytelling, audience engagement, and content performance optimization.
Key Responsibilities
Content Strategy & Planning
- Develop and execute content strategies aligned with business goals.
- Create monthly and quarterly content calendars.
- Identify content opportunities based on audience interests, industry trends, and market insights.
- Build content pillars and storytelling frameworks for various campaigns and initiatives.
- Research competitors, market trends, and audience preferences to inform content decisions.
Content Creation
- Write engaging content for social media, blogs, websites, email campaigns, and marketing materials.
- Create platform-specific content for Instagram, LinkedIn, Facebook, YouTube, and other channels.
- Develop compelling captions, scripts, articles, and campaign messaging.
- Ensure consistency in tone, messaging, and content quality across all platforms.
- Adapt content formats and styles based on audience needs and platform requirements.
Performance Analysis
- Monitor content performance and engagement metrics.
- Analyze audience insights and content effectiveness.
- Track key content KPIs and prepare performance reports.
- Recommend content improvements based on data, trends, and audience behavior.
- Continuously optimize content strategies to improve engagement and reach.
Required Skills
- Strong content writing, editing, and proofreading skills.
- Excellent storytelling and communication abilities.
- Experience creating content for social media, blogs, websites, and digital campaigns.
- Strong content planning and content calendar management skills.
- Understanding of social media platforms and content best practices.
Preferred Skills
- Basic understanding of SEO and content marketing.
- Experience with social media management tools.
- Familiarity with Canva or similar content creation tools.
- Experience using AI tools such as ChatGPT, Claude, Gemini, or similar platforms for content ideation and productivity.
What Makes Someone Successful in This Role
- Thinks strategically about content, not just writing.
- Understands how content contributes to brand growth and audience engagement.
- Stays updated on industry trends, content formats, and audience behavior.
- Can translate business goals into compelling and engaging content.
- Takes ownership of content performance and continuously seeks improvement opportunities.
- Has a proactive mindset and brings fresh content ideas to the table.
- Balances creativity with data-driven decision-making.
- Pays strong attention to detail while maintaining consistency in messaging.
Experience
6 months - 3 years
Benefits
- Opportunity to work on diverse content and marketing initiatives.
- Creative ownership and professional growth opportunities.
- Exposure to content strategy and digital marketing functions.
- Collaborative and dynamic work environment.
- Career growth opportunities based on performance.
Apply Now
Interested candidates may apply with their updated resume, portfolio, writing samples, or links to content they have created.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
