Meta D2C Ads Specialist
The Bombay Digital Company is a creative digital marketing agency that builds successful brands. We have worked with brands such as Mishrambu, Karkinos, L&T Finance, Truefitt & Hill, Airpay capital, Lane Linen and many more Some of our best capabilities: Social Media Marketing, Creative Content Marketing, Performance Marketing, E-Commerce Management and Brand Building.
We have an in-house team of strategists, creative heads, content writers, designers, motion graphic artists, video editors and ad managers. We also have a team of web and software developers to service any web development and software needs.
The Bombay Digital Company is a fast-growing digital marketing agency specializing in performance marketing for ecommerce and product-based brands.
We primarily work on Meta conversion campaigns, shopping/catalog campaigns, and Google Ads campaigns focused on driving sales, leads, and ROAS growth.
We also have an in-house content studio for UGC content, reels, and ad creatives that improve ad performance and conversions.
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IMPORTANT
Only apply if you have hands-on experience managing Meta Ads (D2C)
This is NOT a sales, operations or business development role.
Meta D2C Ads Specialist
Experience: 1-3 years
Job Responsibilities:
· Plan, launch and manage Meta Ads campaigns (Facebook & Instagram) across the full funnel — awareness, consideration and conversion
· Scale ecommerce/D2C conversion campaigns profitably, with a focus on ROAS and CAC targets
· Build and manage retargeting, lookalike and interest-based audiences
· Set up and optimize catalog/dynamic product ads (DPA) for ecommerce
· Own Meta Pixel and Conversions API (CAPI) implementation and troubleshooting for accurate tracking
· Run structured audience and creative testing (A/B testing ad sets, formats, hooks, angles)
· Monitor and report on key metrics — ROAS, CPA, CTR, CPM, frequency and funnel drop-offs
· Coordinate with the creative/content team on ad creative briefs, UGC requirements and iteration based on performance data
· Analyze campaign data regularly and generate performance reports with actionable insights
· Continuously optimize budgets, bids and campaign structure to improve efficiency and scale winners
Required Skills
· Hands-on experience managing Meta Ads Manager for ecommerce/D2C brands
· Proven track record of running profitable conversion campaigns with measurable ROAS
· Strong knowledge of Meta Pixel, Conversions API, catalog setup and Meta Ads reporting
· Working knowledge of GA4 and GTM for cross-checking attribution
· Solid understanding of D2C funnel metrics — ROAS, CPA, CTR, CAC, AOV
· Ability to identify winning creatives/audiences and scale them without tanking efficiency
· Strong analytical skills — comfortable pulling and interpreting campaign data
· Good communication skills to brief creative teams and report to stakeholders
Preferred Experience
* Shopify brand experience
* Experience with shopping/catalog campaigns
* Creative strategy understanding
* Experience handling monthly ad spends
Name: Shenaz Mansuri - HR Generalist
Email ID: [email protected]
https://www.thebombaydigitalcompany.com/
Address: Borivali West
Working Days & Time: 2nd & 4th Sat off
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
Work Location: In person
