A high-performing marketing executive in this sector focuses heavily on market penetration, product visibility, and network building:
- Dealer & Distributor Network Expansion: Identifying and onboarding new retail counters, sub-dealers, and stock lists to ensure wider product availability.
- Influencer Marketing (B2B): Pitching product catalogs to key decision-makers including architects, interior designers, civil engineers, and builders.
- Showroom Branding & Visual Merchandising: Managing eye-catching tile display mock-ups, stands, and point-of-sale (POS) materials within retail outlets.
- Project Sales & Institutional B2B: Securing bulk corporate deals for commercial buildings, residential townships, and infrastructure projects.
- Market Intelligence: Tracking rival brand pricing structures, new finish launches (e.g., vitrified, GVT, PGVT), and consumer demand shifts.
Work Location: In person
