Job DescriptionBusiness Development Associate (BDA)Department
Business Development
Reports To : Business Development Manager / Director
Location : Office Based (with occasional field visits)
Purpose of the Role
To generate quality business opportunities by expanding Smartfin's referral network through Chartered Accountants, Tax Consultants, DSAs, Company Secretaries, Financial Consultants, Insurance Advisors, Architects, Industrial Consultants, and other professionals who can refer MSME loan cases.
The BDA is responsible for generating appointments and maintaining relationships. Closing of business will be handled by senior management.
Key Responsibilities1. Associate Acquisition
Identify and approach new referral partners such as
- Chartered Accountants
- GST Practitioners
- Company Secretaries
- DSAs
- Financial Consultants
- Insurance Advisors
- Architects
- Industrial Consultants
- Business Consultants
- Machinery Dealers
- Real Estate Consultants
- Existing Customers for referrals
Target:
- Add 25–30 new associates every month.
2. Cold Calling
Daily calling to potential associates.
Activities include
- Introducing Smartfin
- Understanding their client profile
- Explaining products
- Generating interest
- Scheduling meetings
3. Appointment Generation
Coordinate meetings between
- Associate and Director
- or
- Associate and Senior Sales OfficerEnsure all appointments are confirmed.4. Follow-UpMaintain regular contact with
- Existing associates
- Interested prospects
- Dormant associates
Purpose
- Increase engagement
- Generate loan enquiries
- Build relationships
5. CRM Management
Update CRM daily
Including
- Calls made
- Meeting status
- Follow-up date
- Remarks
- Opportunity stage
6. WhatsApp & Email Marketing
Send
- Product updates
- Loan schemes
- Interest rate changes
- Government schemes
- Success stories
- Festival greetings
7. Database Development
Create and maintain databases of
- CAs
- Consultants
- Industrial units
- Business owners
- Associations
8. Market Research
Identify
- Industrial clusters
- Business associations
- Networking opportunities
- Exhibitions
- BNI chapters
- Trade Associations
9. Relationship Management
Regularly stay in touch with associates
Wish them on
- Birthdays
- Festivals
- Professional achievements
Maintain long-term engagement.
Products to Promote
- Working Capital Loan
- Cash Credit
- Overdraft
- Term Loan
- Machinery Loan
- CGTMSE Loan
- LAP
- Unsecured Business Loan
- MSME Funding
- Project Finance
Daily Activities
Morning
- Review pending follow-ups
- Call planning
During the day
- Cold calls
- Follow-ups
- Appointment booking
- CRM updates
Evening
- WhatsApp campaigns
- Daily reporting
Daily KPIs
- 60 Outbound Calls
- 20 Follow-Up Calls
- 10 New Contacts Added
- 3 Qualified Leads Generated
- 2 Meetings Scheduled
- CRM Updated 100%
- Daily Report Submitted
Weekly KPIs
- 300+ Calls
- 15 Meetings Fixed
- 8 Qualified Associates Added
- 5 Active Referral Partners
- 10 Loan Leads Generated
Monthly KPIs
- 1,200–1,400 Calls
- 60 Meetings
- 25–30 New Associates
- 20 Loan Opportunities
- ₹5–10 Crore Loan Pipeline Generated
Skills Required
- Excellent communication
- Hindi, English and Marathi preferred
- Confident on telephone
- Relationship-building skills
- Basic MS Excel
- CRM knowledge (preferred)
- WhatsApp Business familiarity
- Positive attitude
- Willingness to learn banking products
Educational Qualification
- Graduate (any discipline)
- MBA Marketing preferred but not mandatory
- Freshers with excellent communication can apply
Experience
- 0–3 years in Sales / Telecalling / Business Development
- Banking, NBFC, Insurance, Real Estate, B2B Sales, or Financial Services experience preferred
Pay: ₹13,000.00 - ₹25,000.00 per month
Work Location: On the road
