GN - SONG - C&S - Commerce AI - Senior Manager | CGRT
Job Title: GN - SONG - C&S - Commerce AI - Senior Manager | CGRT
Management Level: 06 / Senior Manager
Location: Gurugram, Mumbai, Pune, Bengaluru, Hyderabad, Chennai
Must Have Skills: Digital Transformation, Consumer Goods & Retail Industry Experience, Commerce Content Strategy, Consumer Goods & Retail Industry Experience, Program & Stakeholder Leadership, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO)
Good to Have Skills: Agentic Commerce, API-based Platform Integrations
In this role, you will lead the design and delivery of digital commerce and AI-driven search transformation programmes for Consumer Goods and Retail clients — sitting directly below the Managing Director and owning execution across complex, multi-workstream engagements. You will bring deep expertise in SEO strategy, digital commerce, and programme leadership, and apply that foundation to help clients adapt to the emerging disciplines of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and agentic commerce. As AI increasingly shapes how products are discovered, evaluated, and recommended, you will be the senior voice helping clients understand what needs to change — across content, platforms, and data — and leading the cross-functional teams that deliver it. You will also contribute to shaping Accenture's growing Commerce AI practice within the CGRT space.
Areas of Work
Digital and Agentic Commerce (Search & Generative Engine Optimization)
Roles & Responsibilities
As part of these, you will drive and lead the following:
- Lead digital commerce transformation programmes: Own and deliver complex, multi-workstream programmes for Consumer Goods and Retail clients — spanning D2C, marketplace, and omnichannel commerce — ensuring execution excellence, delivery quality, and measurable business outcomes.
- Drive commerce performance against KPIs: Define and manage performance across commerce and search KPIs including revenue growth, conversion, digital shelf performance, brand citation frequency, and share of voice in generative AI results.
- Own GEO & AEO strategy for CGRT clients: Lead development of strategies that help Consumer Goods and Retail clients adapt to AI-driven discovery — drawing on deep SEO expertise while advancing a working knowledge of GEO, AEO, and agentic search to deliver strategies that are executable today and scalable as the discipline matures.
- Improve AI discoverability at scale: Oversee initiatives that improve how client products and brands are surfaced, cited, and recommended across generative AI platforms — spanning content strategy, technical SEO, digital shelf optimization, and brand entity alignment.
- Advise senior client stakeholders: Serve as a trusted advisor to client commerce and marketing leaders — translating complex, fast-evolving AI search dynamics into clear, commercially grounded recommendations that shape strategy and investment decisions.
- Lead cross-functional teams: Manage large, multi-disciplinary teams across strategy, content, technology, and analytics — ensuring team development, delivery quality, and alignment across all workstreams and geographies.
- Contribute to business development: Lead proposals, solutioning, and thought leadership — helping grow Accenture's Commerce AI practice and GEO capabilities within the Consumer Goods and Retail space.
- Build practice capability: Shape the evolution of GN SONG's Commerce AI capability at the intersection of AI and CGRT — contributing to POVs, internal toolkits, and service offerings as the discipline matures.
Professional & Technical Skills
- Proven ability to lead complex digital transformation programmes in Consumer Goods and Retail with a track record of delivering measurable commercial outcomes.
- Deep expertise in SEO strategy and digital commerce performance management — including D2C, marketplace, digital shelf, and content operations — with a developing or working knowledge of GEO, AEO, and agentic commerce.
- Experience managing large cross-functional teams across consulting, technology, and creative disciplines.
- Strong executive presence and stakeholder management skills — ability to advise and influence CMO, CDO, and senior commerce leaders on complex and rapidly evolving topics.
- Ability to shape strategic roadmaps and translate them into executable delivery plans in fast-moving, ambiguous environments.
- Experience contributing to business development including proposals, solutioning, and thought leadership in digital commerce or AI-adjacent practices.
- Familiarity with AI search and GEO measurement platforms (e.g., Profound, PromptWatch) and enterprise SEO and commerce tools.
Additional Information
- MBA/PGDM from Tier 1 or Tier 2 institution; Bachelor's degree in Business, Computer Science, Engineering, or a related field.
- Minimum 10–12 years of total experience, with at least 7–8 years in SEO strategy, digital commerce, or commerce consulting within Consumer Goods and Retail.
- Exposure to GEO, AEO, or agentic search is strongly preferred — candidates are not expected to have built full GEO programmes but should demonstrate clear understanding and appetite to lead in this space.
- Proven experience leading multi-workstream programmes and managing cross-functional teams across geographies is essential.
- Experience contributing to business development and thought leadership is required at this level.
- This role requires alignment to the US market; English proficiency is essential.
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world's largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com
About Accenture Strategy & Consulting
Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network — a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.
At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.
