Job Description: Digital Marketing & Web Specialist
· Company:
INFOCLOUD IT SERVICES PVT LTD
· Role:
Digital Marketing & Web Specialist (Full-Stack / Growth)
· Location:
ONSITE_ MUMBAI KURLA
· Employment Type:Full-Time
About the Role:
Infocloud It services Private Limited is looking for a fast-paced, execution-oriented *Digital Marketing & Web Specialist* to own our digital footprint end-to-end.
This is a hybrid role for a technical marketer who isn't afraid to roll up their sleeves. You will be responsible for building, optimizing, and maintaining our company website, leading SEO strategies, and executing multi-channel digital campaigns to drive brand growth and lead generation.
If you thrive in a dynamic environment, take pride in fast execution, and can bridge the gap between technical web design/development and digital marketing strategy, we want to hear from you.
Key Responsibilities
1. Web Development & Website Management (Primary Focus):
· Website Management & Launch: Own the complete administration, performance, and updates for our website (WordPress / Webflow / Custom CMS)
· Landing Page Creation: Rapidly design, build, and deploy high-converting landing pages for campaigns and product offerings.
· Technical Maintenance: Ensure optimal site speed, mobile responsiveness, UX/UI improvements, security, and bug fixes without reliance on external dev teams.
2. Search Engine Optimization (SEO)
· Technical SEO: Conduct regular audits, fix indexing issues, optimize site architecture, schema markup, and site speed.
· On-Page & Off-Page SEO: Execute keyword research, meta tag optimizations, internal linking, and link-building strategies to increase organic search visibility.
· Content Strategy: Partner with/guide content creation to align with search intent and target high-value audience segments.
3. Digital Marketing & Demand Generation
· Campaign Execution:* Plan and manage paid/organic campaigns across channels (Google Ads, LinkedIn Ads, social media).
· Conversion Rate Optimization (CRO):* Implement A/B testing, heatmaps, and funnel optimizations to boost web visitors into qualified leads.
· Marketing Automation:* Integrate web forms, CRM, and email marketing workflows for seamless lead capturing and nurturing.
4. Analytics & Performance Tracking
· Setup and maintain tracking tools (Google Analytics 4, Google Tag Manager, Search Console).
· Deliver clear weekly/monthly reports on website performance, traffic trends, search rankings, and campaign ROI.
Key Requirements & Qualifications:
· 3–5+ years of experience combining web development/management with hands-on digital marketing.
· Technical Web Skills: High proficiency with modern CMS platforms (WordPress, Webflow, etc.), HTML/CSS, basic JavaScript, and page speed optimization techniques.
· SEO Mastery: Proven track record of improving organic domain authority, rankings, and technical site health.
· Marketing Tech Stack: Proficiency with Google Analytics 4, Google Tag Manager, Google Search Console, SEMrush/Ahrefs, and CRM integrations.
-Mindset:
· High velocity and strong bias for action.
· Ability to manage priorities, deliver projects on tight deadlines, and troubleshoot independently.
What Success Looks Like in the First 60 Days
1. Days 1–30: Complete site audit, resolve pending technical/SEO issues, and push the updated website live.
2. Days 31–60: Establish baseline SEO keyword tracking, set up GA4 conversion funnels, and launch targeted lead-generation landing pages.
Interested candidates can connect us at 8655399694 for further information.
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Provident Fund
Work Location: In person
