G2G Media House is looking for a results-driven Ads Manager to plan, execute, and optimize high-performing paid advertising campaigns across Meta and Google platforms. The ideal candidate is analytical, creative, and focused on generating measurable business outcomes through data-driven marketing strategies.
Key Responsibilities:
- Plan, launch, and manage paid advertising campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Performance Max, YouTube)
- Develop campaign strategies based on client objectives and target audience.
- Conduct audience research, competitor analysis, and keyword research.
- Set up conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics 4.
- Monitor campaign performance and optimize for:
- ROAS
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Perform A/B testing on creatives, copy, landing pages, and audience segments.
- Manage campaign budgets efficiently to maximize returns.
- Generate weekly and monthly performance reports with actionable insights.
- Collaborate with designers, video editors, content writers, and account managers to produce high-converting ad creatives.
- Stay updated with platform changes, advertising policies, and emerging digital marketing trends.
- Troubleshoot account issues, policy violations, and tracking discrepancies.
Required Skills
- Strong understanding of Meta Ads Manager.
- Experience with Google Ads.
- Knowledge of Google Analytics 4 (GA4).
- Experience with Google Tag Manager (GTM).
- Familiarity with Meta Pixel and Conversion API.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
- Ability to manage multiple client accounts simultaneously.
- Proficiency in Microsoft Excel or Google Sheets.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Lead Quality
- Conversion Rate
- Click-Through Rate (CTR)
- Budget Utilization
- Campaign Delivery Timeliness
- Client Satisfaction
- Monthly Revenue Generated Through Paid Campaigns
- 1–3 years of experience managing paid advertising campaigns.
- Google Ads Certification and/or Meta Blueprint Certification is an advantage.
- Experience working in a digital marketing agency is preferred.
Pay: ₹14,923.98 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Work from home
Education:
Experience:
- Facebook Advertising: 3 years (Required)
Work Location: Hybrid remote in Hyderguda, Hyderabad, Telangana
