1. WhatsApp Channel Management
- Manage multiple WhatsApp Channels for one-way communication.
- Plan, schedule, publish, and maintain regular channel updates.
- Ensure consistent brand messaging and timely communication.
2. Content Planning & Calendar Management
- Develop and maintain weekly and monthly content calendars.
- Plan content for campaigns, service updates, events, offers, and festive communications.
- Ensure all content is scheduled and published within the planned timelines.
3. Copywriting & Content Creation
- Write concise, engaging, and action-oriented content for WhatsApp Channels.
- Create headlines, captions, CTAs, and short-form communication optimized for mobile users.
- Maintain a consistent brand tone and communication style across platforms.
4. Creative Coordination
- Coordinate with design and video teams for required marketing creatives.
- Prepare clear creative briefs covering objectives, copy, CTA, format, and specifications.
- Review final creatives to ensure they align with brand guidelines and campaign requirements.
5. Content Optimization & Performance
- Optimize content based on engagement, audience response, timing, formatting, and post structure.
- Use link tracking and available analytics to measure engagement and conversions.
- Identify opportunities to improve content effectiveness and audience reach.
6. Channel Hygiene & Quality Control
- Ensure all communication is accurate, error-free, and consistent with brand guidelines.
- Verify links, dates, offers, service details, and other information before publishing.
- Ensure content remains relevant and aligned with the intended audience.
7. Campaign & Digital Marketing Support
- Support marketing campaigns, product/service launches, and promotional activities.
- Plan pre-launch, launch, and reminder communications through WhatsApp Channels.
- Coordinate WhatsApp communication with ongoing social media and digital marketing campaigns.
Job specifications
- Good written and verbal communication skills.
- Basic knowledge of digital marketing and social media platforms.
- Good content writing and proofreading skills.
- Basic knowledge of WhatsApp, Instagram, Facebook, and Google Business Profile.
- Attention to detail and ability to ensure error-free communication
Qualifications & Requirements:
- Education: Graduate in any discipline.
- Good proficiency in MS Office (Word, Excel, PowerPoint).
Pay: ₹15,000.00 - ₹18,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
