Job Type: Full-time / Onsite
Experience: 2–5 years
Location: Vesu, Surat
Job Description
Offsocial is looking for a data-driven and result-oriented Performance Marketing Executive who can plan, execute, and scale paid advertising campaigns across multiple digital platforms.
The role requires strong expertise in performance marketing, campaign optimization, and achieving measurable growth while maintaining efficient cost metrics like CAC and ROAS.
The ideal candidate should have proven experience in scaling campaigns, working in a fast-paced agency environment, and delivering performance-driven results across diverse industries.
Roles & Responsibilities
Plan, execute, and manage paid ad campaigns across platforms including Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, Amazon Ads, Flipkart Ads, Myntra Ads, and quick commerce platforms.
Develop and implement scalable performance marketing strategies to drive traffic, conversions, and revenue growth
Continuously optimize campaigns to improve ROAS, CTR, conversion rates, and reduce CAC (Customer Acquisition Cost)
Perform A/B testing on creatives, audience targeting, bidding strategies, and landing pages
Monitor campaign performance and take data-driven decisions for scaling or optimization.
Manage budgets effectively and allocate spends across platforms for maximum ROI
Work closely with creative and content teams for high-performing ad creatives and copies
Track and analyze key performance metrics using tools like Google Analytics, Meta Ads Manager, and other platform dashboards
Identify new growth opportunities across paid channels and emerging platforms
Prepare detailed weekly/monthly performance reports with actionable insights for clients
Stay updated with the latest trends, algorithm changes, and best practices in performance marketing
Good to Have
Proven experience in scaling high-budget campaigns across multiple platforms
Hands-on experience in e-commerce & marketplace advertising (Amazon, Flipkart, Myntra)
Understanding of D2C funnels, conversion tracking, and attribution models
Experience with quick commerce ads.
Knowledge of tools like Google Tag Manager, Pixel setup, and conversion APIs
Agency experience handling multiple client accounts simultaneously
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹45,000.00 per month
Benefits:
Work Location: In person
