DIRAAZ Tea Experts is a premium Lucknow-based tea brand building a serious, professional presence across digital platforms. As Brand & Social Media Lead — Intern, you'll be directly responsible for how DIRAAZ shows up online — owning strategy, platform-specific execution, and consistency across every channel.
What you'll do:
- Own end-to-end social media for DIRAAZ — planning, creating, posting, and tracking performance across all active platforms
- Understand how each platform actually works internally (algorithms, formats, audience behaviour) and adapt strategy platform by platform — not copy-paste content everywhere
- Build and maintain a consistent brand voice and visual identity across Instagram, Facebook, LinkedIn, and WhatsApp Business
- Plan a content calendar balancing brand storytelling, product education, and promotions
- Distribute content intelligently — knowing what to repurpose vs. create natively per platform
- Track engagement and report weekly performance with clear takeaways
- Coordinate with the founder and field team to source authentic content from real field visits and customer relationships
What we're looking for:
- Genuine understanding of how different platforms work internally
- Strong sense of brand consistency
- Comfortable with basic content tools (Canva, Adobe, CapCut, or similar)
- Self-driven, organised — this is a real-ownership role from day one
- Comfortable in Hindi/Hinglish and English
Performance-based growth path — strong execution can lead to a full-time offer.
Pay: ₹4,000.00 per month
Work Location: In person
