Job Description – Business Development Executive
Position: Business Development Executive (BDE)
Industry: EdTech / Education Services
Location: Trivandrum
Employment Type: Full-Time
About Us
We are a fast-growing EdTech company focused on empowering students through industry-oriented
training, career development programs, campus engagement initiatives, and institutional
collaborations. We work closely with colleges, universities, and students to bridge the gap between education and employability.
We are looking for an energetic and result-oriented Business Development Associate to lead campus
engagement, student outreach, institutional collaborations, and lead generation activities.
Key Responsibilities
Lead Generation & Student Outreach
- Generate quality student leads through online and offline activities.
- Conduct awareness campaigns and promotional activities in colleges and institutions.
- Build and maintain a strong pipeline of prospective students and institutional contacts.
- Follow up with leads and convert them into enrollments or program participation.
Campus Visits & Institutional Relations
- Visit colleges, universities, and educational institutions for partnership opportunities.
- Coordinate with placement cells, HODs, principals, and training departments.
- Organize and manage campus engagement activities and seminars.
Orientation Programs & Workshops
- Plan and conduct orientation programs, career guidance sessions, and awareness workshops.
- Present company offerings effectively to students and faculty members.
- Ensure high participation and engagement during sessions.
Collaboration & Partnership Development
- Identify potential institutional collaboration opportunities.
- Develop strategic partnerships with colleges, training centers, and academic organizations.
- Support MoUs, tie-ups, and long-term academic relationships.
Reporting & Coordination
- Maintain daily activity reports and CRM updates.
- Coordinate with marketing and operations teams for smooth execution of events and campaigns.
- Track performance metrics and achieve monthly targets.
Required Skills
- Strong communication and presentation skills
- Excellent interpersonal and networking abilities
- Sales and negotiation skills
- Ability to conduct seminars and public speaking sessions
- Relationship management skills
- Self-motivated and target-driven mindset
- Familiarity with CRM tools and MS Office
Qualification
- Bachelor’s Degree in Business, Marketing, Education, or related field
- Freshers with excellent communication skills can apply
- Prior experience in EdTech, sales, campus relations, or business development is preferred
Key Performance Indicators (KPI)
KPI Target Measurement
Lead Generation Number of qualified student leads generated monthly
Campus Visits Number of colleges/institutions visited per month
Orientation Programs Number of orientation sessions conducted
Conversion Rate Percentage of leads converted into enrollments
KPI Target Measurement
Institutional Collaborations Number of partnerships/MoUs signed
Revenue Contribution Monthly revenue generated from assigned territory
Follow-up Efficiency Lead response and follow-up turnaround time
Event Participation Student participation count in workshops/programs
Key Result Areas (KRA / KRI)
Key Result Area (KRA) Expected Outcome
Student Acquisition Increase student enrollments and participation
Institutional Engagement Build strong relationships with colleges and universities
Brand Awareness Improve company visibility across campuses
Partnership Development Secure academic collaborations and tie-ups
Program Execution Successful execution of orientations and workshops
Lead Management Maintain accurate and active lead database
Territory Growth Expand reach within assigned regions
Customer Satisfaction Positive feedback from students and institutions
Preferred Candidate Profile
- Passionate about education and student engagement
- Comfortable with traveling for campus visits
- Confident speaker with strong convincing ability
- Goal-oriented and enthusiastic personality
Pay: ₹18,000.00 - ₹40,970.57 per month
Work Location: In person
