Key Responsibilities:
- Plan and manage Facebook and Instagram advertising campaigns.
- Create, launch, and optimize lead generation, conversion, traffic, and awareness campaigns.
- Conduct audience research, targeting, and retargeting strategies.
- Set up and manage Meta Pixel, Conversion API, and event tracking.
- Monitor campaign performance and make data-driven optimization decisions.
- Perform A/B testing on creatives, audiences, ad copies, and landing pages.
- Collaborate with graphic designers and content teams for ad creatives.
- Manage advertising budgets and ensure efficient spending.
- Analyze campaign metrics such as CPC, CPM, CTR, CPL, ROAS, and conversions.
- Generate daily, weekly, and monthly performance reports.
- Stay updated on Meta advertising policies, algorithm changes, and industry trends.
- Coordinate with sales, business development, and operations teams to improve lead conversion rates.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Experience:
- 6Years: 5 years (Required)
Work Location: In person
