About the Role
We are looking for a creative, forward-thinking, and versatile Graphic Designer who combines traditional graphic design mastery with modern, high-speed design platforms and cutting-edge Generative AI tools.
In this role, you will be the driving visual force behind our digital marketing, brand campaigns, and offline event promotions. You will create engaging, high-converting visuals ranging from social media photo carousels and YouTube thumbnails to print flyers and exhibition standees. If you know how to blend the precision of Adobe Photoshop, the speed and collaborative power of Canva, and the creative boost of AI tools, we want to hear from you!
Key Responsibilities1. Digital & Social Media Design
- Social Carousels & Posts: Design scroll-stopping, multi-slide photo carousels, infographics, and promotional posts tailored for Instagram, LinkedIn, Facebook, and Twitter.
- Video Thumbnails: Create high-click-through-rate (CTR) thumbnails for YouTube, Reels, and marketing videos using bold typography, expressive facial cutouts, and dynamic compositing.
- Digital Ads & Banners: Produce web banners, email newsletter headers, and paid ad creatives optimized for conversion across different screen sizes.
2. Print & Offline Branding
- Marketing Collateral: Design high-resolution, print-ready marketing materials including flyers, brochures, posters, and product catalogs.
- Event & Large-Format Graphics: Design roll-up standees, event backdrops, banners, and booth displays, ensuring flawless print specifications (CMYK color profiles, bleed margins, and proper DPI resolution).
3. AI & Workflow Optimization
- Generative AI Integration: Utilize AI tools (such as Adobe Firefly, Midjourney, DALL-E 3, or Canva Magic Studio) for rapid concept ideation, custom background generation, image upscaling, and object removal to accelerate turnaround times.
- Template Creation: Build and maintain reusable, on-brand Canva templates and Brand Kits so team members can make quick text edits without compromising design consistency.
- Photo Retouched & Manipulation: Perform professional photo editing, color grading, background removal, and complex photo compositing in Adobe Photoshop.
4. Collaboration & Brand Guardianship
- Work closely with content writers, marketing strategists, and social media managers to translate briefs into compelling visual narratives.
- Ensure all assets strictly adhere to our brand guidelines (fonts, color palettes, tone, and visual hierarchy).
Required Skills & QualificationsTechnical Expertise:
- Adobe Creative Suite: Advanced proficiency in Adobe Photoshop (photo manipulation, masking, compositing, retouching) and working knowledge of Adobe Illustrator (for vector layouts and large-format print designs like standees).
- Canva Pro Mastery: Deep expertise in Canva (creating master templates, organizing Brand Kits, applying Magic Studio features, and delivering fast-turnaround daily social graphics).
- AI Design Tools: Strong working knowledge of Generative AI platforms (Midjourney, Adobe Firefly, DALL-E, or Stable Diffusion) and how to engineer effective prompts to enhance design workflows.
Design & Industry Knowledge:
- Proven experience designing carousels, thumbnails, flyers, and standees (must be demonstrable in your portfolio).
- Solid foundation in core design principles: typography, color theory, layout composition, and visual hierarchy.
- Clear understanding of the differences between digital and print requirements (RGB vs. CMYK, resolution/DPI, bleed lines, and safety margins).
Soft Skills:
- Exceptional attention to detail and creative problem-solving abilities.
- Ability to manage multiple projects simultaneously in a fast-paced environment and meet deadlines consistently.
- Openness to constructive feedback and willingness to iterate on designs.
Bonus Points (Nice to Have)
- Basic motion graphics or video editing skills (Adobe Premiere Pro, After Effects, or Canva Animation / CapCut).
- Understanding of social media marketing trends, CTR optimization, and what makes a thumbnail or carousel go viral.
- Experience in UI/UX basics or web page layout design.
Pay: Up to ₹12,000.00 per month
Benefits:
Work Location: Remote
