Job Title: Marketing & E-Commerce Specialist
Location: Kolkata, West Bengal (On-site / Showroom)
Job Type: Full-Time
About Us: For over seven decades, Diamond Lighting has been illuminating spaces across the nation. We have stood the test of time by continuously evolving: transitioning from manufacturing traditional chokes and starters for tube lights, to pioneering high-efficiency LED systems and now engineering cutting-edge, smart-home compatible lighting ecosystems. As we scale our brand footprint offline and online, we are seeking a versatile, creative, and tech-savvy marketer to take ownership of our visual content, digital channels, and ad campaigns.
Key Responsibilities
- Content Creation (Online & In-Store): Write and design creative assets for digital ad campaigns, social channels, website banners, B2B product catalogs, and physical retail store displays/boards.
- Shopify E-Commerce Operations: Manage and update the Shopify digital storefront, including uploading new SKUs, writing technical product descriptions, updating pricing, and managing product visuals.
- Performance Marketing (Paid Ads): Set up, monitor, and optimize paid marketing campaigns across Meta Ads (Instagram/Facebook) and Google Ads (Search & Shopping) to drive store footfall and online conversions.
- Social Media & Local SEO Management: Manage brand social media accounts, build content calendars, and keep Google Business Profiles updated for our physical retail locations.
- Product Photography & Media Production: Take professional, high-resolution product photographs and shoot short-form video reels in our dedicated showroom studio space. (All hardware, lighting equipment, and gear will be provided.)
- AI-Assisted Workflow Integration: Utilize modern AI content generation and workflow tools to streamline copywriting, creative ideation, and production speed.
- Video & Image Editing: Color-grade, edit, and polish visual assets for promotional use across digital ads, social media, and product catalogs.
Required Qualifications & Software Proficiency
● Visual & Video Editing Tools: Proficiency in editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, Adobe Photoshop, Illustrator, or Canva.
● Photography & Videography (Good to Have): Ideas about framing product shots and managing studio/indoor lighting setups.
● E-Commerce & Digital Ad Platforms: Direct experience operating within the Shopify backend, Meta Ads Manager, and Google Ads Manager.
● AI Tool Competency: Familiarity with AI tools (e.g., ChatGPT, Midjourney, Claude, Google Flow, Gemini) for content creation and workflow optimization.
● Communication: Strong written English skills with a sharp eye for modern design aesthetics, brand consistency, and detail.
Adaptability & Agility
As a growing company, our operational needs and campaign priorities will naturally evolve. We are looking for an energetic, self-motivated candidate who is comfortable wearing multiple creative hats, taking end-to-end ownership of projects, and adapting smoothly to new requirements as our brand expands.
What We Offer
● Competitive monthly salary tailored to experience (INR 20,000-25,000/month Gross).
● Bonuses based on performance.
● Full access to all required hardware and software, with a dedicated working space.
● High creative freedom.
● Clear career growth opportunities as the company scales.
Pay: ₹20,000.00 - ₹25,000.00 per month
Application Question(s):
- What languages are you proficient in?
Education:
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person
