Responsibilities
· Analyze raw data from various sources including sales, customer engagement, website traffic, social media platforms and other marketing/sales technologies.
· Interpret data to identify trends, patterns, and insights relevant to marketing strategies and objectives.
· Collaborate with cross-functional teams to understand business requirements and provide data-driven recommendations.
· Develop and maintain dashboards, reports, and visualizations to communicate key findings and metrics.
· Assist in the implementation of data collection methods, ensuring accuracy and consistency of data.
· Conduct ad-hoc analysis to address specific marketing questions or challenges.
· Stay updated on industry trends, best practices, and emerging technologies in data analytics and marketing.
· Participate in meetings and presentations to share insights, findings, and recommendations with stakeholders.
· Support Director of Marketing Ops & Demand Gen in data modeling, segmentation, and predictive analytics projects.
· Contribute to the continuous improvement of data analysis processes and methodologies within the marketing team.
Knowledge, Abilities & Skills:
· Strong analytical skills with the ability to interpret complex data sets.
· Knowledge of marketing concepts, strategies, and KPIs.
· Excellent communication and presentation skills.
· Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.
· Attention to detail and a commitment to delivering high-quality work.
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Three years previous experience or internships in data analysis or marketing roles is advantageous.
· BS/BA degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or related field
· Proficiency in data analysis tools and software such as Excel.
· Experience with data visualization tools (e.g., Power BI, Marketo Revenue Explorer or similar) is a plus.
· Marketing/email automation platform experience
· CRM platform experience
