Performance Marketing Specialist
About the Role
We are looking for a result-driven Performance Marketing Manager who can plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have strong analytical skills, hands-on experience in paid advertising, and the ability to generate quality leads with optimized CAC and ROAS.
The candidate will work closely with the Founder, Brand Consulting, and Sales teams to scale business growth through digital acquisition strategies.
Key Responsibilities
- Plan and manage paid campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads
- LinkedIn Ads
- YouTube Ads
- Generate qualified leads through performance campaigns
- Optimize campaigns for:
- ROAS
- CPL
- CAC
- Conversion Rate
- Create audience targeting and retargeting strategies
- Coordinate with creative and content teams for ad creatives
- Conduct A/B testing for ads, landing pages, and funnels
- Track campaign performance using:
- Google Analytics
- Meta Business Suite
- Google Tag Manager
- CRM tools
- Prepare weekly and monthly performance reports
- Stay updated with digital marketing trends and algorithm changes
Required Skills
- Strong understanding of paid media buying
- Hands-on experience with Meta & Google Ads
- Knowledge of lead generation funnels
- Understanding of pixel integration and conversion tracking
- Analytical mindset with data interpretation skills
- Excellent communication and reporting skills
- Knowledge of SEO and organic growth strategies is a plus
Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 1–3 years of experience in Performance Marketing
- Certifications in Google Ads / Meta Ads preferred (Advantage)
Preferred Industry Experience
Candidates with experience in the following industries will be preferred:
- Franchise Consulting
- Retail
- Healthcare / Aesthetic Clinics
- Food & Beverage
- Startup Ecosystem
Compensation
Fixed: 15000 to 30000+ performance incentives
How to Apply
Share your resume, portfolio, and campaign case studies at:
[email protected]
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
