Head of Digital Marketing & Growth
Performance-Led | Multi-Brand | AI-Enabled
Location: Remote Type: Full-time Reports to: Partner & Head of Marketing, D1 Percent Limited
About D1 Percent Group
D1 Percent Limited is a sustainability and ESG advisory firm operating across the GCC and Indian markets. We work with corporates, institutions, and government-linked entities to help them measure, report, and act on ESG performance.
The group operates across three brands:
Brand
What It Does
Priority in This Role
D1P Consulting
ESG consulting & advisory — GCC & India. Avg. deal size: AED 100K
PRIMARY — core lead generation mandate
SEED ESG Software
AI-powered ESG data & reporting platform (SaaS/implementation)
PRIMARY — demand generation & product marketing
Eco Stay Platform
Sustainable hospitality — B2C bookings, Dubai & India properties
SECONDARY — B2C lead gen, OTA listings
Additionally, you will manage social media strategy and execution for a B2B client in the renewables sector (project-based work).
Role Overview
This is a senior, high-autonomy role — not an entry-level execution position. We are looking for someone who can think strategically, build systems, and take full ownership of the digital marketing function across multiple brands. AI is a tool you use to amplify your output; the expertise, judgment, and accountability remain yours.
You will own the digital marketing function across two primary brands and contribute to two secondary mandates. Lead generation — not vanity metrics — is the primary measure of success.
The right person treats AI as a daily tool, not an occasional experiment. We expect you to use AI to work at 2–3x the output speed of a traditional marketer: faster content production, faster research, smarter campaign iteration, and automated reporting workflows. In your application, tell us which AI tools you currently use and how — this is one of the most important things we want to know.
You are responsible for generating leads that turn into revenue. The 1% revenue incentive structure means every deal you generate directly affects your earnings.
Key Responsibilities
1. D1P Consulting — Lead Generation & Digital Presence (Primary)
● Design and execute lead generation campaigns targeting ESG decision-makers across GCC, India, and international markets
● Own and optimise the D1P website (d1percent.com) for SEO, conversion rate, and user experience
● Conduct ongoing keyword research, SEO audits, and on-page/off-page optimisation
● Manage Google Ads and LinkedIn Ads campaigns for D1P consulting services
● Build and manage LinkedIn organic strategy — content, follower growth, lead funnels
● Write and publish thought leadership content: blogs, case studies, LinkedIn articles on ESG, BRSR, CSRD, ISSB, and related frameworks
● Drive inbound consultation and demo requests — these are your primary conversion targets
2. SEED ESG Software — Demand Generation & SaaS Marketing (Primary)
● Build and execute B2B demand generation for SEED ESG — targeting sustainability managers, CFOs, and compliance teams
● Create product-led content: feature explainers, software demo promotions, comparison content vs. competitors
● Manage SEO and paid search for software-specific keywords (ESG software, sustainability reporting tools, BRSR platform, etc.)
● Design email sequences for software demo nurturing and re-engagement
● Build and test landing pages optimised for demo request conversions
● Track MQLs and demo-to-deal pipeline closely
3. Eco Stay Platform — B2C Lead Generation & OTA Management (Secondary)
● Manage Eco Stay property listings on Airbnb, Booking.com, and other OTA platforms
● Optimise listing titles, descriptions, photography guidance, and review management to maximise visibility and occupancy
● Run Meta (Instagram & Facebook) campaigns targeting sustainable travel audiences
● Build and manage an Instagram presence for the Eco Stay brand
● Drive direct inquiries and bookings — reducing OTA commission dependency over time
● Coordinate seasonal promotions, offers, and campaigns across Dubai and India properties
4. B2B Renewables Client — Social Media Strategy & Execution (Secondary – Project)
● Develop and manage a monthly social media content calendar for a B2B renewables client
● Write and schedule LinkedIn posts, company updates, and thought leadership content
● Design a social media strategy aligned to the client's business development objectives
● Report on engagement, reach, and follower growth monthly
5. AI Tools & Workflow (Mandatory)
AI proficiency is a core requirement, not a preference. You must be able to demonstrate an active AI workflow across content creation, SEO research, campaign analysis, automation, and reporting. We do not prescribe which tools you use — we care that you use them fluently and that they make you measurably faster and more effective.
In your application or interview, be prepared to walk us through your current AI toolkit and show us how it accelerates your output.
6. Content & Copywriting
● Write conversion-focused copy for: website pages, landing pages, paid ads, and email campaigns
● Develop thought leadership content on ESG, sustainability, climate, and regulatory topics — with accuracy and credibility
● Adapt tone fluently across: corporate/institutional (D1P), SaaS/product (SEED), lifestyle/sustainability (Eco Stay), and B2B renewables
● Produce content at volume without sacrificing quality or factual accuracy
7. Email Marketing & Automation
● Build and manage email sequences for lead nurturing, demo follow-ups, client engagement, and event promotion
● Segment mailing lists by brand, audience type, and funnel stage
● Set up automation triggers and workflows
● Track open rates, CTRs, conversions, and optimise based on data
8. Analytics, Reporting & Optimisation
● Submit a monthly performance report across all brands — covering leads generated, channel performance, and recommendations
● Monitor GA4, Search Console, and paid campaign dashboards regularly
● Flag underperforming campaigns and propose data-backed pivots
● Maintain a shared performance tracker accessible to the leadership team
Required Skills & Experience
● 2–5 years of hands-on digital marketing experience, with a proven track record in lead generation
● Proficiency in SEO (technical + on-page + off-page), SEM, and paid search campaigns (Google Ads, LinkedIn Ads)
● Strong copywriting skills — B2B content that sounds authoritative, not generic
● Active, demonstrable use of AI tools in your daily marketing workflow
● Experience managing multiple brands or clients simultaneously
● Proficiency with Google Analytics 4, Search Console, and at least one SEO tool
● Ability to work fully independently in a remote environment
● Execution-first mindset: you produce output, not slide decks and plans
Nice to Have
● Experience in B2B consulting, SaaS, ESG, sustainability, or technology sectors
● Familiarity with Airbnb, Booking.com, or other OTA platforms
● Experience with CRM and marketing automation platforms
● Basic design capability — enough to produce campaign visuals without a designer
● Understanding of ESG, GHG emissions, or sustainability reporting (even basic level)
● Prior experience with international or GCC-focused clients
Work Location: Remote
