We are seeking a highly motivated Product Marketing Specialist to join our team. In this role, you will be responsible for driving go-to-market strategies, crafting compelling product positioning, and executing marketing campaigns that build awareness, generate leads, and support sales growth. You’ll work closely with cross-functional teams, including product, sales, and design, to ensure consistent messaging and a strong market presence.
Key Responsibilities
- Develop and execute product marketing strategies to increase brand visibility and drive customer acquisition.
- Create engaging content such as blogs, case studies, presentations, email campaigns, and social media posts tailored for different channels and audiences.
- Plan and manage marketing campaigns across digital platforms like LinkedIn, Pinterest, Meta, Google Ads, SEO, email, and events.
- Collaborate with the product team to translate technical features into clear customer benefits.
- Conduct market research and competitor analysis to identify trends, opportunities, and positioning strategies.
- Support sales teams with marketing collateral, product demos, and sales enablement tools.
- Track and analyze campaign performance, preparing reports with actionable insights.
- Organize webinars and promotional events.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3-5 years of experience in product marketing, digital marketing, or a similar role
- Strong understanding of digital marketing tools like Google Analytics, SEO/SEM, LinkedIn Ads, Mailchimp/HubSpot, or similar.
- Strong SEO knowledge with exposure to the latest trends and best practices.
- Excellent communication, copywriting, and storytelling skills.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
- Creative mindset with attention to detail and data-driven decision-making.
Nice to Have (Preferred Skills)
- Experience in B2B SaaS / IT / Tech industries.
- Familiarity with CRM tools (HubSpot, Salesforce, Zoho).
- Knowledge of product lifecycle, GTM strategies, and customer journey mapping.
Interested candidates may send their updated resume to begin the interview process.
Pay: Up to ₹700,000.00 per year
Benefits:
Work Location: In person
