Job Title: Social Media StrategistLocation:
Saket, New Delhi
Experience:
6–7 Years
Job Summary:
We are seeking an experienced and creative Social Media Strategist to develop and execute impactful social media strategies that drive brand awareness, engagement, customer acquisition, and business growth. The ideal candidate should have a strong understanding of social media platforms, content strategy, influencer marketing, analytics, and emerging digital trends.
Key Responsibilities:
- Develop and implement comprehensive social media strategies aligned with business and marketing objectives.
- Create monthly and quarterly content plans across Instagram, Facebook, LinkedIn, YouTube, Pinterest, and emerging platforms.
- Identify audience insights and develop campaigns that increase engagement and community growth.
- Collaborate with content creators, designers, videographers, and marketing teams to produce compelling content.
- Monitor industry trends, competitor activities, and platform updates to keep the brand ahead of the curve.
- Plan and execute influencer marketing campaigns and strategic brand collaborations.
- Manage social media calendars and ensure consistent brand messaging across all channels.
- Analyze campaign performance and provide actionable recommendations based on data insights.
- Work closely with paid media teams to optimize social advertising campaigns.
- Drive organic growth, audience engagement, and customer loyalty through innovative content strategies.
Preferred Qualifications:
- Bachelor's Degree in Marketing, Communications, Journalism, Digital Marketing, or a related field.
- 6–7 years of experience in social media strategy, digital marketing, or brand management.
- Experience managing social media for fashion, retail, lifestyle, luxury, or consumer brands.
- Strong understanding of Meta Business Suite, Google Analytics, LinkedIn Campaign Manager, and social media analytics tools.
Pay: ₹40,445.31 - ₹70,298.22 per month
Benefits:
Work Location: In person
