Testbook is seeking a Growth Manager to drive organic app installs and user acquisition, leveraging strategic initiatives, data analytics, and cross-functional collaboration to ensure sustained app growth and post install retention. This role is crucial for long-term growth, focusing on engagement metrics and reduction in App uninstalls.
Primary Focus: Drive organic app installs and user acquisition.
Current State Analysis: Evaluate and understand current methods driving app installs.
Strategic Growth Initiatives: Identify and explore new avenues to increase organic app installs from relevant audiences.
Analytical Mindset: Utilize data and analytics to take informed decisions and strategies.
Government Exam Landscape: Understanding of this landscape is preferred but not necessary.
Cross-functional Collaboration: Work closely with:
Product Team: Implement necessary changes in the web app to enhance user experience and drive installs.
Graphics Team: Develop appropriate communication and visual content to attract potential users.
Content Team: Analyze trends and create engaging content to capture audience interest.
Strategic and Executional Role: Balance strategic planning with hands-on execution to achieve growth targets.
App Growth and Retention: Apply knowledge of app growth tactics and retention strategies to sustain user engagement.
Reports and KPIs: Maintain and track reports and KPIs on a daily, weekly, and monthly basis to make informed decisions.
Post Install Engagement: Drive engagement within the app after installation to ensure user satisfaction and loyalty.
Pre-purchase Engagement Metrics: Own the entire pre-purchase engagement metric including test attempts, practice sessions, and live tests.
Retention Strategies: Drive retention from day 0 to day 30, ensuring users remain engaged and active.
Minimizing Uninstalls: Develop strategies to minimize app uninstalls.
User Activity Metrics: Improve Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU).
App Store Optimization
