Category:Premium Laundry Care
Location:Remote
Employment Type:Full-time
CTC:₹4 LPA – ₹5 LPA, depending on experience
Monthly Incentives:10% – 50%, based on performance results
Work Schedule:Monday to Saturday, 10:00 AM – 7:00 PM
Experience Required:Minimum 2 years in D2C / e-commerce growth, performance marketing, CRO, or retention marketing
Important Policy
This is a full-time role. The selected candidate will be expected to work with complete focus and ownership. Freelance work, side clients, or parallel projects will not be allowed during employment with Noorly.
Roles & Responsibilities1. Paid Ads Management
- Manage Meta Ads campaigns on a daily basis
- Handle basic Google Ads campaigns when required
- Create and manage campaigns for prospecting, retargeting, and repeat buyers
- Monitor budgets, campaign pacing, and daily spending
- Scale winning campaigns based on ROAS, CAC, MER, and contribution margin
- Pause, test, or restructure underperforming campaigns
2. Audience Segmentation & Retargeting
- Build cold, warm, and hot audience segments
- Create retargeting funnels for product page visitors, add-to-cart users, checkout drop-offs, Instagram engagers, video viewers, and past customers
- Segment buyers based on product purchased, order value, buying frequency, and reorder cycle
- Create product-wise retargeting strategies for laundry pods, detergent sheets, scent beads, baby care, lingerie care, and all future product launches
- Build retargeting journeys based on customer behaviour and funnel stage
3. Data Tracking & Reporting
- Track daily performance across MER, ROAS, CAC, CTR, CPC, CPM, AOV, CVR, purchase rate, repeat purchase rate, and contribution margin
- Prepare daily reports with clear insights and action points
- Identify what is working across campaigns, creatives, audiences, products, offers, landing pages, and retention flows
- Highlight performance drops and suggest corrective actions
- Maintain daily and weekly performance dashboards
- Present weekly and biweekly performance reviews to the team
4. Creative Testing & Direction
- Analyze creative performance at ad level
- Identify winning hooks, angles, formats, scripts, visuals, and offers
- Share creative feedback with the creative strategist, scriptwriter, video editor, and graphic designer
- Create clear briefs for new ads based on actual data
- Track which creatives are driving clicks, add-to-cart, purchases, and profitable scale
- Help the creative team understand why certain ads are winning or failing
5. CRO, Landing Page & Product Page Optimization
- Review landing pages and product pages from a conversion point of view
- Suggest improvements in above-the-fold section, product explanation, offer clarity, pricing display, bundles, reviews, FAQs, trust elements, and CTAs
- Coordinate with the Shopify / landing page team for page improvements
- Support A/B testing for offers, layouts, copy, product bundles, and page structure
- Identify whether the issue is traffic, creative, landing page, product page, checkout, pricing, or offer
- Build landing page strategies for future product launches
- Improve conversion rate, AOV, checkout completion, and customer journey quality
6. WhatsApp, Email Retention & CRM Journeys
- Help build WhatsApp and email flows for abandoned cart, reorder reminders, winback campaigns, review requests, post-purchase education, and COD confirmation
- Create retention journeys for first-time buyers, repeat buyers, inactive customers, and high-value customers
- Suggest cross-sell and upsell journeys based on purchase behaviour
- Work on repeat purchase strategies for existing customers
- Build customer journeys for future product launches and new category launches
- Help improve customer lifetime value through retention campaigns
- Coordinate with the customer support / CRM team for customer insights
7. Product Launch & Growth Funnels
- Support growth planning for new product launches
- Create launch funnels across ads, landing pages, WhatsApp, email, retargeting, and existing customer campaigns
- Suggest product-wise offers, bundles, launch discounts, and cross-sell opportunities
- Track new product performance from launch to scale
- Identify which products are best for acquisition, upsell, cross-sell, and repeat purchase
Candidate Requirements
- Minimum 2 years of experience in D2C / e-commerce brand growth, performance marketing, CRO, or retention marketing
- Experience working with D2C brands, Shopify stores, or consumer product brands is mandatory
- Good understanding of Meta Ads, basic Google Ads, retargeting, and campaign optimization
- Strong understanding of ROAS, CAC, MER, AOV, CVR, repeat purchase rate, and contribution margin
- Strong understanding of landing page optimization, product page conversion, customer journeys, and funnel improvement
- Ability to read data and convert it into clear action points
- Understanding of creative testing, hooks, angles, landing pages, offers, and customer psychology
- Experience or strong interest in WhatsApp/email retention marketing
- Basic understanding of Shopify, CRO tools, customer journeys, and retention flows
- Strong reporting discipline and communication skills
- Ability to work full-time with complete focus and ownership
Pay: ₹400,000.00 - ₹500,000.00 per year
Experience:
- Performance marketing: 3 years (Required)
Work Location: Remote
