Job Summary
We are looking for an experienced Social Media Manager to manage and grow the social media presence of Ramraj Cotton and its brand portfolio.
Key Responsibilities
- Develop and execute social media strategies across Instagram, Facebook, YouTube, LinkedIn, X, and Pinterest.
- Plan and manage content calendars, campaigns, product launches, and festival promotions.
- Coordinate with design teams, creative agencies, influencers, and internal stakeholders.
- Create and review engaging posts, reels, videos, captions, and social media creatives.
- Manage community engagement, comments, DMs, and brand mentions.
- Track social media performance and prepare weekly/monthly reports.
- Manage influencer campaigns and support paid social media activities.
- Leverage AI tools such as ChatGPT, Canva AI, CapCut, Adobe Firefly, etc.
Requirements
- Bachelor's degree in Marketing, Mass Communication, Journalism, Media Studies, or related field.
- 1–7 years of experience in Social Media Management.
- Minimum 1–3 years of experience with consumer brands.
- Experience in Textile, Fashion, FMCG, or Lifestyle brands is preferred.
- Strong knowledge of Meta Business Suite, YouTube Studio, social media analytics, and content creation tools.
- Excellent communication and copywriting skills. Tamil & English preferred.
- Creative, analytical, and strong in stakeholder management.
Pay: Up to ₹55,000.00 per month
Benefits:
- Leave encashment
- Provident Fund
Work Location: In person
