About Lakyou Beauty
Lakyou Beauty is a growing beauty and personal care brand focused on creating high-quality, trend-driven makeup and beauty products for the modern Indian consumer.
We are looking for a highly organized and detail-oriented Influencer Marketing Operations Executive to manage the backend and operational execution of our influencer marketing activities.
This role is ideal for someone who enjoys coordination, documentation, Excel/Google Sheets, shipping, invoices, follow-ups and keeping campaigns organized.
Role Overview
The Influencer Marketing Operations Executive will be responsible for ensuring that influencer campaigns run smoothly from an operational perspective.
The candidate will work closely with the Influencer Marketing, Finance, Warehouse, Marketing and Logistics teams to ensure products are dispatched on time, campaign documentation is accurate, invoices are properly maintained, and influencer deliverables and payments are tracked.
This is primarily an execution and backend operations role, not a creative/content creation role.
Key Responsibilities1. Influencer Campaign Operations
- Maintain and update the influencer campaign database.
- Record influencer details, campaign status, product allocation, deliverables and payment information.
- Create and maintain campaign trackers in Google Sheets / MS Excel.
- Track every influencer from onboarding to campaign completion.
- Maintain records of:
- Influencer name
- Contact details
- Instagram/YouTube profile
- Product sent
- Shipment details
- Campaign type
- Deliverables
- Posting date
- Payment status
- Invoice status
- Campaign status
2. Shiprocket & Product Dispatch
- Handle day-to-day Shiprocket operations for influencer shipments.
- Create shipping orders for influencers.
- Enter and verify influencer shipping addresses.
- Select the appropriate product/SKU and shipment details.
- Generate shipping labels and AWBs.
- Coordinate with the warehouse/team for product dispatch.
- Track shipments and delivery status.
- Follow up on delayed, failed or returned shipments.
- Maintain a record of all influencer shipments.
- Coordinate re-shipping wherever required.
- Ensure products reach influencers within the campaign timeline.
3. Influencer Invoices & Payment Coordination
- Collect invoices from influencers/creators.
- Verify invoice details before submitting them for payment.
- Maintain an Influencer Invoice Tracker.
- Check influencer name, PAN, bank details, invoice amount, invoice number and campaign details.
- Coordinate with the Finance team for payment processing.
- Track pending, submitted and paid invoices.
- Follow up internally on pending payments.
- Maintain proper documentation for every influencer payment.
- Match invoices with approved campaign commercials and deliverables.
- Flag discrepancies in invoice amounts or payment details.
4. Campaign Documentation
- Maintain complete documentation for every influencer collaboration.
- Organize campaign briefs, approvals, invoices, shipping details and payment records.
- Maintain proper Google Drive folders and campaign files.
- Ensure all campaign-related documents are updated and easily accessible.
- Maintain proper naming conventions and documentation standards.
5. Influencer Follow-Ups
- Follow up with influencers for:
- Address details
- Product requirements
- Content submissions
- Posting dates
- Invoice submission
- Bank details
- Pending deliverables
- Send reminders to influencers regarding pending campaign requirements.
- Escalate delayed deliverables to the Influencer Marketing Manager.
6. Campaign Deliverable Tracking
- Maintain a daily tracker of influencer deliverables.
- Track whether content has been:
- Briefed
- Product delivered
- Content received
- Approved
- Posted
- Link/report submitted
- Maintain screenshots/links of published content where required.
- Ensure no influencer campaign is left pending without follow-up.
7. Reporting & MIS
Prepare regular reports and trackers covering:
- Total influencers onboarded
- Products dispatched
- Products delivered
- Pending shipments
- Pending content
- Content published
- Pending invoices
- Payments processed
- Pending payments
- Campaign-wise spending
- Influencer-wise spending
- Product-wise gifting
- Monthly campaign status
Provide daily/weekly updates to the Influencer Marketing Manager.
8. Coordination With Internal Teams
Coordinate closely with:
Influencer Marketing Team
For campaign requirements, influencer details and deliverables.
Warehouse Team
For product availability, packing and dispatch.
Finance Team
For invoices, payments and documentation.
Marketing Team
For campaign timelines and reporting.
Logistics Team
For shipment-related issues and returns.
Required Skills
- Strong knowledge of MS Excel / Google Sheets
- Good understanding of basic formulas, filters, sorting and data management
- Experience using Shiprocket or other shipping/logistics platforms
- Good understanding of invoices and basic payment documentation
- Excellent follow-up skills
- Strong attention to detail
- Good written and verbal communication
- Ability to manage multiple influencers and campaigns simultaneously
- Good organizational and time-management skills
- Comfortable working with large spreadsheets and repetitive operational tasks
- Ability to identify errors in data, invoices and campaign information
- Good email and WhatsApp communication skills
Preferred Experience
Candidates with experience in any of the following will be preferred:
- Influencer marketing
- Creator management
- D2C brands
- Beauty / cosmetics / skincare / fashion
- E-commerce operations
- Marketing operations
- Campaign coordination
- Logistics operations
- Shiprocket
- Invoice management
- Finance coordination
Experience with Tally, Zoho Books, Shopify, Google Drive and other e-commerce tools will be an added advantage.
Ideal Candidate
We are looking for someone who is:
- Highly organized
- Extremely detail-oriented
- Good with numbers and documentation
- Comfortable doing backend operational work
- Strong at follow-ups
- Responsible with deadlines
- Good at Excel/Google Sheets
- Quick at learning new software
- Comfortable coordinating with multiple teams
- Proactive rather than waiting for instructions
- Able to manage repetitive tasks without losing accuracy
Important:
This role requires strong execution and operational discipline.
The candidate should enjoy working with trackers, spreadsheets, invoices, shipping portals, documentation and follow-ups rather than looking primarily for a creative/social-media role.
Key Performance Indicators (KPIs)
The candidate will be evaluated on:
- Accuracy of influencer database
- Timely creation of Shiprocket shipments
- Shipment delivery success rate
- Accuracy of influencer addresses
- Timely invoice collection
- Accuracy of invoice documentation
- Timely payment coordination
- Percentage of campaigns completed on schedule
- Number of pending influencer deliverables
- Response/follow-up efficiency
- Accuracy of daily and weekly reports
- Overall campaign operational efficiency
Qualification
- Graduate in B.Com, BBA, Marketing, Business Administration or any relevant field.
- 1–3 years of relevant experience preferred.
- Freshers with strong Excel/Google Sheets skills and excellent organizational ability may also be considered.
Pay: ₹8,000.00 - ₹18,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
