Key Responsibilities
Brand Strategy & Planning
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Support the development and execution of annual brand plans.
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Conduct market analysis, competitor tracking, and performance reviews to identify growth opportunities.
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Monitor brand KPIs including sales performance, market share, prescription trends, and customer engagement.
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Provide insights and recommendations to optimize brand performance.
Marketing Campaign Management
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Assist in designing and executing promotional campaigns and tactical marketing initiatives.
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Coordinate development of promotional materials, visual aids, digital content, and marketing collateral.
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Work with creative and digital agencies to ensure timely delivery of campaigns.
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Ensure all promotional activities comply with internal and regulatory guidelines.
Market Research & Insights
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Analyze market trends, customer insights, and competitive landscape.
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Conduct healthcare professional (HCP) feedback sessions and market research projects.
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Generate actionable insights to support brand decision-making.
Sales Force Support
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Partner with the sales team to develop effective communication tools and promotional strategies.
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Support sales force training on product positioning, key messages, and campaign objectives.
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Monitor field feedback and recommend improvements.
Cross-Functional Collaboration
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Collaborate with Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Finance, and Sales teams.
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Support product launches, line extensions, and lifecycle management activities.
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Participate in cross-functional brand team meetings.
Product Launch & Lifecycle Management
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Assist in launch planning and execution of new products.
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Track launch readiness and coordinate launch activities across functions.
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Support portfolio management initiatives and brand lifecycle strategies.
Budget Management
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Support tracking and monitoring of marketing budgets.
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Ensure optimal utilization of promotional investments.
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Work with finance teams for budget forecasting and reconciliation.
Key Performance Indicators (KPIs)
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Achievement of brand sales targets.
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Market share growth.
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Successful execution of marketing campaigns.
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Quality and timeliness of brand initiatives.
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Customer engagement and campaign effectiveness.
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Launch readiness and launch success metrics.
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Budget adherence.
Qualifications & Experience
Education
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Bachelor's degree in Pharmacy, Life Sciences, Biotechnology, or related field.
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MBA in Marketing preferred.
Experience
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3+ years of experience in pharmaceutical sales, marketing, brand management, or related commercial roles.
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Prior experience in pharmaceutical product management is desirable.
Required Competencies
Technical Competencies
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Pharmaceutical market knowledge.
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Brand management and marketing fundamentals.
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Data analysis and market research.
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Digital marketing understanding.
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Financial and business acumen.
Behavioral Competencies
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Strong analytical and problem-solving skills.
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Excellent communication and presentation skills.
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Stakeholder management and influencing ability.
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Project management and organizational skills.
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Collaboration and teamwork.
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Results-oriented mindset.
Preferred Skills
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Experience with IQVIA/market intelligence data analysis.
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Proficiency in PowerPoint, Excel, and dashboard reporting.
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Understanding of pharmaceutical regulations and promotional compliance.
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Exposure to omnichannel marketing and digital engagement strategies.
Ferring India M&S
