Own and manage CRM channels across Email, SMS, WhatsApp, App Push, In-App Messages, and web personalization.
Execute lifecycle, engagement, and reactivation campaigns aligned to retention goals.
Build and optimize automated customer journeys across CRM platforms.
Implement segmentation, triggers, and personalization to improve engagement and conversion.
Monitor campaign metrics including deliverability, open rates, CTR, conversions, and retention KPIs.
Conduct cohort and funnel analysis to identify trends and improvement opportunities.
Prepare weekly and monthly CRM performance reports for internal reviews.
Use customer behavior and feedback to refine messaging, segmentation, and automation logic.
Test and iterate on subject lines, creatives, timing, and workflows to improve results.
Ensure CRM execution follows best practices in lifecycle marketing, automation, and consumer communication.
Stay updated on CRM and retention marketing trends to enhance channel performance.
Interested candidates can share CV at [email protected]
Hands-on experience with CRM platforms like MoEngage (preferred), WebEngage, or CleverTap.
Strong understanding of CRM fundamentals, customer segmentation, and retention strategy.
Experience in multi-channel CRM execution and journey automation.
Analytical skills with the ability to interpret data and provide actionable insights.
Familiarity with Zoho CRM is a plus.
Strong communication and cross-functional collaboration abilities.
Work Setup
Work From Office - Delhi location
6 days work week ( Hybrid as per team requirement)
Must have:
Personal laptop
Stable Wi-Fi connection
